Making Friends & Influencing People

In our discussions with marketers around the world, one of the questions we hear on a regular basis is:

What advice would you give to a brand that’s just starting out in social media?

It’s a question that’s come up again a few times in recent days, so we thought it would be helpful to share our ‘beginner’s guide’ to social media marketing here too.

This guide introduces two key areas for consideration:

• Our 10 guiding principles, or ‘commendments’, of social media marketing;
• Our 8-step process for preparing a powerful social media strategy.

The guide has been designed with relative newcomers to social media marketing in mind, but the principles it sets out should be equally useful to those who work with social media every day.

We’d love to hear your advice for people starting out in social media too, so please do share your thoughts and suggestions in the comments below.

And if you’d like a PDF copy of this guide, please drop us an email and we’ll happily send you a copy.