Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
Facebook’s global takeover eMarketer predicts that there will be 1.43 billion social network users in 2012, which amounts to a substantial share of the world’s entire population. 1 out of 5 people will use a social network this year and Facebook is a key reason for this. Facebook has rapidly expanded into India, Indonesia and Brazil who now join the US and Mexico in the top 5 Facebook countries:
Blogs are not dead. There are 6.7m bloggers, half aged 18-34
NM Incite have released research that shows that consumer interest in blogs continues to grow with over 181 million blogs at the end of 2011, up from 36 million just 5 years ago. Not surprisingly this mirrors a growth in bloggers – 6.7 million of them publishing through blogging websites such as Blogger, WordPress and Tumblr whilst another 12 million write blogs using their social networks. The question is, who are these bloggers? Well, half are aged 18-34 and the majority are women, over 2/3 of which are mums.
Social media ads ‘justifying hype’ ZenithOptimedia have boosted their forecast for 2012 global internet adspend by 4.5%, now predicting a spend of £2.2bn. The sudden rise of social is evident in a revision to its US forecasts, which had pegged social media spend for 2012 at $1.33bn (£851m) in December, but now predicts $3.42bn (£2.2bn), partly due to $1bn (£640m) of display spend being recategorised as social media spend, and partly due to the medium growing faster than previously thought. Jonathan Barnard, head of forecasting at ZenithOptimedia, said:
Social is justifying its hype now. A third of all display impressions in the US are social. Advertisers are learning to be less interruptive.
Facebook Timeline Apps and foursquare’s new Facebook look
In other Facebook news, 3,000 Timeline apps have spawned since Facebook launched the platform 3 months ago and last week Foursquare among others such as Nike and VEVO unveiled theirs. These new launches are likely to persuade more brands and startups that Timeline app development is worth their investment, meaning that soon there will be even more apps channelling user behaviour into Facebook’s content feeds and ad targeting engine. Pinterest is a key example of the success of Timeline apps as it has seen its Facebook userbase grow by 60% since it launched its Timeline app in January. The Onion definitely wins the award for the most amusing integration below:
Foursquare’s Timeline app has a new look for check-ins, badges and mayorships. This features check-in photos showing up full size, a summary of a user’s past month foursquare activity and if a person checks in a few times these will display as a story rather than separately. Neat!
Why James Whittaker left Google…
James Whittaker, who worked on Google+ as a development director, has written a controversial blogpost describing why he left Google. He described his passion for Google when it used to be a technology company that empowered their employees to innovate whereas now he sees it as an advertising company with a corporate focus. He has an interesting take on Google+:
Social became state-owned, a corporate mandate called Google+. It was an ominous name invoking the feeling that Google alone wasn’t enough. Search had to be social. Android had to be social. You Tube, once joyous in their independence, had to be … well, you get the point.
Officially, Google declared that “sharing is broken on the web” and nothing but the full force of our collective minds around Google+ could fix it. You have to admire a company willing to sacrifice sacred cows and rally its talent behind a threat to its business. Had Google been right, the effort would have been heroic and clearly many of us wanted to be part of that outcome.
As it turned out, sharing was not broken. Sharing was working fine and dandy, Google just wasn’t part of it. People were sharing all around us and seemed quite happy. A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.” Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.
According to Whittaker Google+ deserves a -1, what do you think?
The expert’s view on Twitter’s acquisition of Posterous
Twitter recently announced the acquisition of blogging platform Posterous. The exact details of the deal have been kept secret but Econsultancy have brought together various expert views to discuss the motivations behind the takeover and what it means for both Twitter and Posterous including those of our very own Mr Jordan Stone.
Pinterest is now a top 30 US website
As we all know, Pinterest has been the subject of much attention recently and this is set to continue with the news from Experian Hitwise that it is continuing to rapidly grow. After cracking the top 60 list of US websites six weeks ago they have now entered the top 30. The site received more than 103 million visits in the US this February, which was up 36% on January. With revelations the company is working on an iPad app, growth seems unlikely to slow soon.
Instagram announces news of Android App launch
The Instagram is gearing up to launch an Android app, which was flashed briefly at the SXSW Interactive conference in Texas last week, meaning their 27 million userbase is set to increase dramatically.
Gawker aims to improve quality of online conversations
According to Gawker founder Nick Denton, for every two interesting comments made on blogs eight are off topic or “toxic trolls.” He deems this ‘The Tragedy of the Comments.’ Few details have been released about Gawker’s new commenting program launching in six weeks time. However, it appears the main idea around solving this problem is to make the first commentator on the blogpost into the moderator of the subsequent stream of comments. It will be interesting to see if a self-moderating community can increase the quality of the conversation.
‘Dethroned’ app allows you to behead your Facebook friends
In order to promote the premiere of HBO’s returning series, Game of Thrones, they’ve unveiled a new Facebook app that allows fans of the series to battle against each other in a loyalty contest which is judged by the players’ mutual friends. Once the winner is decided, a video plays showing the winner vividly beheading the loser and holding up the head of this now-vanquished foe… gory, but we say let the games begin!
PG tips is ‘most engaged with UK brand’ on Facebook PG tips has been crowned the most engaged with UK brand on Facebook. The page themed around Johnny Vegas and brand character Monkey got nearly 2 out of 10 of its fans actively liking, commenting and responding in one 7 day period. The most popular post being on Valentine’s Day… ‘Like this post for a Valentines surprise,’ the suprise being an e-Valentines card from Monkey. Other top rated brand pages for February were Jaguar and Bang & Olufsen.
Peugeot Panama launches Pinterest puzzle
As we all know, Pinterest has been hogging the marketing headlines for the last few weeks, so it hasn’t been a surprise to see an increase in the number of brand competitions running on the platform. Peugeot Panama is one of them. They’ve been asking fans to find the missing puzzle parts of their models across the Peugeot Panama Pinterest account, their Facebook page and also their website… However, the tale does not have a happy ending as unfortunately, the Pinterest layout was slightly updated during the activity, rendering the competition obsolete.
Topman relaunches its lifestyle website to be more social The new Topman CTRL website will host curated content by Radio One’s Huw Stephens who will be using Facebook, Mixcloud, YouTube and Instagram to feed music and lifestyle content directly through to the site. Visitors will also be able to submit their own content to the website. This could be the perfect delivery method to promote CTRL as a lifestyle site rather than something more corporate and could prove to be an excellent way to extend the brand online.
O2 launch its own Choose Your Own Adventure competition via promoted hashtag O2 ran a promoted hashtag competition last week – #myprioritymoment- asking O2 customers to take part in a multiple choice story to win mobile phones. A clever strategy to create engagement around their Priority offering.
Jimmy Carr supports Starbucks’ Free Latte day on Twitter
To promote their brand new double shot latte, Starbucks invited customers for a free latte last week. The in-store promotion was supported by a selection of celebrities on Twitter such as Jimmy Carr who posted several tweets to express his enthusiasm about the latest addition to the Starbucks range. Although we wouldn’t dare doubting Jimmy Carr’s passion for a latte, it does seem that he should have added #thisisanadvertforstarbucks on the end…
How a TV hashtag has been sparking conversation: Channel 4 and Dispatches
When Channel 4 aired an episode of Dispatches about tickets resellers last week, it flashed the #ticketscandal hashtag on the screen throughout the show. Reactions about the underhand practices showed in the documentary were fairly heated online and it spawned several Twitter trending topics that night (including the name of the show but also the name of one of the incriminated resellers). Twitter figures show that there were a total of 11,870 using the hashtag in the course of 24 hours. It would be interesting to see how the rating figures were affected by the online conversations that night before we can deem this a complete social TV success.
Blogger relations done right
We were pleased to see our campaign for Orange’s ON Voicefeed featured by Econsultancy in their 9 examples of great blogger relations. They gave a great review of the “digital only” launch of ON Voicefeed in Spain which included a beta-testing phase with key tech Spanish influencers. Win!
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