We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking.
Today sees the launch of Eurostar’s new platform, Eurostar Live. It brings social media commentary by the general public about Eurostar’s destinations to 363 public display screens across London and the South East.
It’s designed to highlight and bring to life hidden gems in Eurostar’s destinations, starting with Amsterdam.
To kick things off, we’ve been working with some of the UK’s best specialist bloggers to help us discover hidden gems in their related fields such as food, music, fashion and photography.
The bloggers have been visiting Amsterdam over the last month and will be sharing the various things they’ve discovered – to inspire commuters viewing the Eurostar Live screens to visit Amsterdam. More bloggers from other fields will be doing the same over next few weeks.
We’re also working with local bloggers based in Amsterdam, who know their city inside out – they’ll be sharing updates throughout the day to give viewers of Eurostar Live a taste of what’s going on in Amsterdam as it happens.
If you fancy taking a trip to Amsterdam yourself, why not take part by going to eurostarlive.com and sharing your favourite places in Amsterdam. Or, if you haven’t been before, instead you can tell us where you would most like to visit in Amsterdam. Also look out for daily competitions over the next week by following @EurostarUK.