6 Social Monitoring Platforms to Watch

by Marshall Sponder in News

Marshall Sponder is the founder of WebMetricsGuru and author of Social Media Analytics. He’s teaching a 1 day Social Media Monitoring training course in London next Thursday, 26th January.

There’s certainly a lot of change in social analytics as we begin 2012 – and some of the “hottest” platforms to follow are among those you probably never heard of. I’ll run through some of these here, but if you come to my Social Media Monitoring Training in London on 26th January (hosted by Our Social Times) you’ll hear the “lowdown” on these platforms and others, and learn how you can use them to advance your business.

1. VenueLabs – Venuelabs.com is a dashboard that listens to Twitter, Foursquare, Facebook, Gowalla and CitySearch for brand mentions and delivers insight that you can look at by location and history. The platform identifies specific customers / fans with influence or specific views on your business.

2. Recorded Future – Most people don’t realize it yet, but most monitoring platforms are absolutely useless as predictors of what people will say and do next day, next week, next month, or whenever.  As something more innovative, I did a webinar with Recorded Future a few weeks ago that covers the full gamut of what The Recorded Future can do for you and it’s my favorite webinar to date that I’ve done, I hope you all listen to it in full.

3. InfiniGraph – InfiniGraph tackles social analytics from a different perspective than anyone else I’ve come across.  Instead of trying to monitor what people are saying about your brand, or a brand you’re interested in, InfiniGraph tracks the interests of your Facebook and Twitter fans. Smaller organisations won’t find it that useful, but if you’re a bigger brand and have a ton of followers and friends then Infinigraph could be really useful. Luke Brynley-Jones explained how Infinigraph can be used for “social media amplification” on his blog earlier this week.

4. 6Degree – You probably never heard of 6Degree, but you will, pretty soon. 6Degree is an Australian Analytics platform that is going international, and has evolved a “persona” tracking approach and applied it to social media monitoring and analytics.  The founders of 6Degree have apparently been inspired, partly, by my thoughts on audience segmentation, and built persona modelling around my ideas. I’ll be doing some demos of 6Degree in my London class.  Others will see in it politics, mark my words.

5. PeekAnalytics – PeekAnalytics take a different approach than 6Degree. It uses up to 30 different sources of information to verify a person’s identity and interests and also does ‘persona segmentation’. One thing I can see PeekAnalytics being used for is detecting the real nature of someone’s followers, including if they are real or ‘bots’. I see this being a growing field of interest as social media becomes more competitive. I’m on the PeekYou Advisory Board so I get to see all the neat stuff PeekYou is cooking up on a regular basis.

6. SoDash – I’m going to be meeting with SoDash soon but I want to share some exciting capabilities of this geo-location platform. SoDash uses artificial intelligence to “generate leads, manage your brand, watch the competition and look after your customers”. The artificial intelligence handles the workflow automatically, which makes it very intuitive. It can handle multilingual messaging (and will translate any message for you) and can be configured to search for messages search by location (down to postcode).

So there you have it, 6 monitoring platforms that are under most people’s radar that could have profound impact for your campaigns and branding efforts in 2012.  Join me in London on 26th January where I’ll give you a deeper dive than anyone has ever had outside the labs of these platforms.  You’ll also walk away with a free copy of my book, to boot!

Marshall has kindly offered We Are Social readers a 10% discount on the Social Media Monitoring training price, by entering the discount code “WAS10” when buying a ticket directly from their website.

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  • RK

    Great posy! Would like to check out 
    http://simplify360.com/ ? their dev team is based in India. It’s a cool product.

  • Seofirst8


    Superb information shared!!!

  • http://www.thewholesaleforums.co.uk Anthony Trollope

    Thanks, Marshall for some really interesting insights on these upcoming tools. Unashamed to say that I’ve never heard of any of these!

    PeekAnalytics looks very interesting from a segmentation point of view but does have a strong enterprise feel to it to me.

    Certainly plenty of opportunities in this market and no doubt one or two of these tools will really hit it big this year as more and more marketers try to establish and define exactly what social media ROI actually looks like to them and their businesses.

    One question – will you be recording the training on the 26th and releasing it for purchase or it is an in-person event only?

  • http://twitter.com/ITGIPipeline ITGI Pipeline


  • Anonymous

    Another newcomer to suggest: http://rankur.com – free tool for social media monitoring with demographic insights and more. A short video is available here: http://www.youtube.com/watch?v=S9lmNAAo8hU

  • http://www.infinigraph.com Chase McMichael | InfiniGraph

    Thank you @webmetricsguru:twitter for adding @InfiniGraph:twitter Another post that went out on @AllFacebook http://www.allfacebook.com/how-to-get-41-more-likes-on-your-facebook-posts-2011-12 talks to the actionable side of using the
    How To Get 41% More Likes On Your Facebook Posts  #Hypercuration in action.

  • http://twitter.com/dodicidodici Serena Mariani

    What do you think of Crimson Hexagon? 

  • http://www.evoapp.com/blog Sergei Dolukhanov


    With over 200+ “social media monitoring” platforms available, it makes sense that choosing one is difficult. This is a list of companies most people have never heard of, and I’m sure a very good one. With that said, social media monitoring isn’t all that it’s chalked up to be. Let me explain.

    A company buys social media monitoring software to keep track of people talking about them on the internet. Check. They parse through a list of mentions and get semi-accurate readings about topics they care about. Check. They may even get reports and sweet dashboards if they pay enough. Check. They try to relate the trends in the data they find back to their core business metrics, to understand exactly how the conversation surrounding their company affects things like web site conversions, neilsen ratings, stock prices, even revenue? WRONG. Social media monitoring doesn’t give you this “next level” of impact correlation.

    Why use something that costs $500+ (enterprise) and doesn’t even tell you how thousands of conversations on the internet impact your business? Probably shouldn’t. That’s why social media business intelligence > social media monitoring for enterprises. For small companies, sure, you don’t really need the impact correlation. You just need to monitor your facebook and twitter feeds. But for companies shelling out thousands a month for social media monitoring software, they should re-think their options.

    – Sergei Dolukhanov
    @sdolukhanov (twitter)

  • http://www.socialclout.com Mrigank Adhikary

    Great Compilation Marshall. This is Mrigank from the socialclout team. SocialClout is complete suite of tools that help Businesses to manage their
    social media marketing and monitoring initiatives. It Includes Monitoring, Listening, Engagement workflow, Social Media Analytics and Social Media lead generation and competitve analysis. I Would request you to visit http://www.socialclout.com to evaluate by trying out our 30 day free trial. Would appreciate your feedback.This tool would be a great asset to the
    marketing teams of small businesses because it is rich in feature and competitive in pricing.