The Nielsen Social Media Report Q3 2011

by Robin Grant in News Google+

Nielsen have just released their Q3 2011 Social Media Report:

Headline findings include:

  • Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users
  • US – Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet. At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
  • US – Blogger is now the number #2 social networking and blog site in the U.S. with 50.1 million unique U.S. visitors, up 17 percent from a year ago
  • UK – Internet users in the U.K. viewed 229.6 million pages on Tumblr, the second most page views on any social network or blog in the country after Facebook (20.2 billion page views)
  • France – Nearly a quarter of active French Internet users – 9.6 million – visited #2 social networking site Overblog
  • Italy – Italian Internet users spend nearly one-third of their time online visiting social networks and blogs (31% of total Internet time)
  • Germany – German Internet users spend more time on social networks and blogs than they do any other online category of sites, a total of 12.7 billion minutes during May 2011
  • Australia – Among Nielsen’s 10 Internet-metered markets, Australian Internet users spend the most time visiting social networks and blogs, averaging 7 hours, 17 minutes per person
  • Brazil – Orkut is the #1 social networking and blog site in Brazil, visited by 30.3 million Brazillians in May 2011, 11 percent more visitors than #2 site Facebook

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  • Khurram

    any data on Middle east?

  • Pingback: Nielsen: Social media report Q3 2011 | Michael Litman()

  • verygoodservice

    Always amazing to see how dominant FB is

  • Social Network

    Hey Its really good job buddy you are giving the clear cut ideas on Social Network Analysis which has become the backbone of our society .
    Its also giving the opportunity to create communities and through this people are increasing the memberlist of their community

  • Candyce Edelen

    Robin, I just came across your post this morning, and I must thank you for inspiring me. Your thoughts and a review of the report inspired a blog post targeted to B2B marketers. 

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