The Truth About Youth

by Robin Grant in News on 23 June 2011 at 16:26 Google+

A nice report looking at the findings of McCann Worldgroup’s global survey of 16-30 year-olds:

a view of the first truly global generation, fuelled and empowered by technology and motivated by the same three fundamental needs: Commune (the need for connection, relationships, and community), Justice (the need for social or personal justice, to do what’s right, to be an activist), and Authenticity (the need to see things as they are). These motivations drive behaviours that transcend borders.

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  • dawn

    The beauty of social media and the ease and comfort with which Youth of today own and navigate it is the profound global connectivity but the danger is the pervasive erosion of the need for face-to-face communication and the potential loss of that skill….