Mercedes-Benz Tweet Race Case Study

by Robin Grant in News on 26 May 2011 at 14:23 Google+

A nice case study from Mercedes-Benz on their Tweet Race campaign, one of the big social media campaigns run around this year’s Super Bowl:

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  • http://www.checkingthetable.com/ checkingthetable.com

    Yet another wonderful and whacky way to integrate Twitter with the real world! But it is a smart piece, credit to the team for balancing gimmick and real idea 

    However… don’t think anything is yet to beat the Tweeting foetus from a few years back! (http://mashable.com/2008/12/14/baby-twitter/)

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  • http://twitter.com/ACJon Jon Anderson

    I like it, Mercades Benz have always been a bit of an inspiration when it comes to marketing promotion, I remember they created a fake film trailer called “lucky star” it played at cinemas across the country in 2002, I’m still disapointed it didnt become a film it looked amazing. It stared Benicio Del Toro and was directed by Michael Mann!

  • Anonymous

    Rad. Very cool. I love how measurable this is!

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  • http://www.sigmacreativeonline.com Christian Adams

    Chevy has been doing this for couple years now with #chevysxsw. Still good way for automakers to involve their brand advocates on the ultimate road trip.

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    Hats off video!