Give them something to believe in…

by Robin Grant in News on 8 December 2010 at 14:23 Google+

For once this is only tangentially related to social media, but this presentation about brands in the modern world is essential reading:

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  • http://www.experienceengineer.com/ Erik Posthuma

    Thanks for sharing this. A great clear overview.

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  • Evertjankoning

    Finally a serious attempt to adress what branding is about; social equity.
    Write less and give more. I have translated this need into my model where the contribution is the center of the marketing program. A nice example is Christine Dellvechio's approach that really struck me as the ultimate way of low budget, max response. http://bit.ly/em9vKU