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How is social media evolving? What trends are developing right now? Few people can answer this question better than Augie Ray (augieray), Senior Analyst at Forrester Research, who focuses on “Social Computing”.
Augie was kind enough to let me interview him for the We Are Social blog: it was a great opportunity to talk about the future of social media and a few of the hot topics he’s been thinking about at Forrester lately.
Here’s what we covered:
- Foursquare has some critical aspects in the US market, mainly because of the way brands are approaching this social network, through some logic near to a concept of advertising and paid media. The solution could be an approach that is more focused on the concept of “conversation”: location based social networks are still in their infancy and have many unexplored opportunities. Augie also refers to an imminent launch by Facebook of geolocation;
- The value of a Facebook fan is zero. Unless you do something with them and for them. Augie explains how only strategies that build value work on Facebook and how it’s useless to give a monetary value to a fan;
- About the future of social media, according to Augie, it’s impossible to think brands will have a unique single role on social media, but each brand will need to find its own way of “being social” to be really relevant to people;
Here’s the video: there are subtitles, so if you’re in the office without earphones, you don’t need to bother your neighbour.