Comments on: Old Spice videos viewed 11 million times

By: essay writers

essay writers — Tue, 24 May 2011 09:41:00 +0000

Interesting article. I didn’t think that such campaigns are so difficult.

By: Custom essay

Custom essay — Wed, 18 May 2011 09:00:00 +0000

Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post!

By: Jason Keath

Jason Keath — Wed, 11 May 2011 02:03:00 +0000

This is the first article I read by you guys and helped me find out about your agency in general. Still is the best breakdown from the Old Spice campaign.

- Jason
http://investinsocial.com

By: An evening with Brian Solis in Rotterdam | Pop The Campaign

An evening with Brian Solis in Rotterdam | Pop The Campaign — Thu, 16 Dec 2010 07:48:42 +0000

[...] te vestigen. Maar de levenscyclus van zo’n campagne is heel kort. Kijk bijvoorbeeld naar de Old Spice campagne die iedereen wel gezien heeft het afgelopen jaar. In twee dagen tijd is het aantal tweets van 2.000 [...]

By: Old Spice: Put All The Kids In The Show, and… – scottgould.me

Old Spice: Put All The Kids In The Show, and… – scottgould.me — Mon, 16 Aug 2010 08:16:52 +0000

[...] to the guys at We Are Social, the Old Spice videos were watched 11 million times in the space of 48 hours (plus other stats [...]

By: PRBristolblog

PRBristolblog — Thu, 12 Aug 2010 18:08:40 +0000

Agreed sales and ROI are the bottom line in any campaign.

Here are the sales stats:

The statistic of the 107% sales increase over the past month comes from Nielsen, which also revealed that sales increased 55% over the past three months

LINK here - http://mashable.com/2010/07/27/old-spice-sales/

By: Ultimate Social Media Case Studies List-2010 Edition | Eric Sornoso's Cave

Ultimate Social Media Case Studies List-2010 Edition | Eric Sornoso's Cave — Tue, 03 Aug 2010 22:55:00 +0000

[...] 12.) Old Spice- Social Media Case Study [...]

By: The revolutionary old spice campaign « jgDaily. Biz And Stuff.

The revolutionary old spice campaign « jgDaily. Biz And Stuff. — Fri, 30 Jul 2010 17:49:55 +0000

[...] 15 – “Old Spice videos viewed 11 million times” – we are social [...]

By: We Are Social’s Monday Mashup #34 / we are social

We Are Social’s Monday Mashup #34 / we are social — Mon, 26 Jul 2010 15:58:12 +0000

[...] over the Old Spice campaign Now that the Old Spice YouTube campaign, which Jordan covered so well here last week, has ended, the social media bloggerati have been circling and picking it [...]

By: joshgroth

joshgroth — Mon, 19 Jul 2010 21:08:55 +0000

Jordan, excellent writeup on the impression share side of the campaign.

If you don't mind me asking, what tools were you using to pull the Twitter Trends data/graphs (Trends, Tweets, Tweet Type, & Tweet Cloud)?

Cheers