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We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
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Social Media Dominates Asia Pacific Internet Usage Nielsen announced its Asia Pacific Social Media Report and found the region has undergone an unprecedented level of growth in the past year. Notably, social media is seen as having a noticeable impact on consumer purchasing decisions:
In Asia Pacific, online product reviews are the third most trusted source of information when making purchase decisions, behind family and friends. This is particularly so for purchases of consumer electronics, cosmetics and cars – products where consumers are most likely to base their purchase decisions on online product reviews.
The report looks at Internet usage across Korean, Japan, Taiwan, Hong Kong, Australia, New Zealand, India, Singapore and China.
Our data generates hugely interesting trends which would enrich search… Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending
It’s worth noting that Twitter’s first commercial deals were with Google, Yahoo!, and Microsoft, licensing its real-time feed of information.
The announcement is expected any day now, and will sit alongside other large milestones announced last week, such as hitting 141 million unique visitors in the US (comScore). There are also an estimated 150 global mobile users, according to Facebook’s Head of Mobile Products Eric Tseng, who also indicated last week that we can expect to see Facebook’s “Like” buttons in mobile applications soon.
Now, people over 65 are adopting Facebook at a faster pace than any other age group, with 6.5 million signing up in May alone… People over 65, of course, also have the country’s highest mortality rate, so the problem is only going to get worse.
That said, big steps have been made to improve the ease with which ‘ghosts in its machine’ are identified, and profiles can be “memorialised” such that grieving friends can still post messages on those pages as a tribute.
Apple deleting mentions of Consumer Reports’ iPhone 4 piece on forums
Since the iPhone 4’s release last month, Apple has been going through a bit of a rough time with widespread reports of an antenna design flaw that was causing the mobile signal to degrade and calls to be dropped.
Old Spice social media campaign
Last week Old Spice / Wieden+Kennedy turned a lot of heads with its innovative use of social media for its ‘The Man Your Man Could Smell Like’ campaign. We’ve twicewritten about the campaign so it needs little summary here – head over to our previous posts to learn more.
The company’s audience of 10 million people around the world has been hard won with marketing, promotions and advertising. Over the years Starbucks has given away free ice cream on Facebook, been recognized by Facebook [for fan page innovation] and was also the most popular brand [on the social network].
K2 Skis redirects entire company website to Facebook
K2 Skis has made the bold decision to redirect the company’s entire website to its Facebook Fan Page in an effort to boost its fan base. By becoming a Fan of their page, users will be able to see next year’s line up. All Facebook notes that this is the first time they’ve “ever seen a company shut down their corporate site as part of a promotion,” but it doesn’t appear to be driving significant numbers just yet.
This just about sums up The Human Avatar campaign for EA’s new game All Points Bulletin (APB). To tie in with the customisation available in the new game, APB decided to take a real person and over the course of several weeks transform them into a real-life avatar that will be released in the game – all to be decided by votes via their website. After selecting the candidate Josh, users then voted on his haircut (cyber punk), piercing (septum) and tattoo (back wings).
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