Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
Unilever to increase investment in social media
In an interview with AdAge in Cannes last week, Keith Weed, Unilever’s CMO talked about why Unilever is doubling its digital spend this year and how much of it will go to social media:
I want to be where consumers are. The truth of the matter is we’re seeing this huge migration across the world to digital. We need to be ahead of the consumer, so when the consumer arrives, we’re already there.
I look at our [digital] investment in the buckets of paid, owned and earned. [Owned] is the smallest part. The biggest part is going to be earned.
With this new round of financing, our main priority will be to expand our organization to supplement the amazing core team we’ve assembled already. We’re hoping to build a world-class engineering organization, based primarily in our headquarters in New York City, to help us develop the next generation of mobile + social + local products that will excite our users and provide unique value for local merchants.
[Disclosure: Foursquare is not a We Are Social client. Yet ]
Newspaper market shrinking, digital revenues unlikely to make up shortfall Dirk Singer has a great post looking at the results of an OECD report showing that both the UK and US the newspaper markets are in a steady period of decline in comparison to AdAge reporting that digital revenues almost certainly aren’t making up the losses.
Guardian takes bold step in open platform strategy with WordPress plugin
With perhaps the above in mind, The Guardian has unveiled a WordPress plugin which enables bloggers to publish content from guardian.co.uk on their own sites free of charge:
Bloggers will be able to browse through our articles on the WordPress platform, choosing which articles they wish to publish on their blogs. We will embed ads within the articles in order to build a global ad network for the Guardian, yet the bloggers will be able to keep any associated revenue that they earn on their own sites.
Telegraph communities: the arrival of Disqus and BuddyPress
Meanwhile, the Telegraph has revamped its community section, now using BuddyPress for reader profiles, blogs and discussion groups and Disqus for comments (as we do here on We Are Social). Kate Day describes the move in detail.
Lady Gaga is first living person to reach 10m Facebook Fans
Yup, you read the headline correctly – Famecount brings us the world-shaking news that Lady Gaga is the first living person to reach 10m Facebook Fans, shortly after having overtaken Barack Obama as the most popular living person on Facebook on the 25th June. Michael Jackson, with his nearly 15m fans, will be turning in his grave (and not because he’s listening to Thriller).