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Social Media – A Strategy for Retailers

by Robin Grant in News on 28 July 2010 at 16:13

A nice presentation from Paul Marsden looking at a net promoter social media strategy for retailers:

the key value of social media for retailers is that it activates the referral value of promoters (from ‘would recommend’ to ‘do recommend’), and allows them to monetize that value with hard sales and new customers

  • Great presentation...I love the LEAD (listen, experiment, adopt and develop). Thanks for sharing.
  • Exceptional. Thanks for sharing this Robin.
  • No worries... :)
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