Social Media – A Strategy for Retailers

by Robin Grant in News Google+

A nice presentation from Paul Marsden looking at a net promoter social media strategy for retailers:

the key value of social media for retailers is that it activates the referral value of promoters (from ‘would recommend’ to ‘do recommend’), and allows them to monetize that value with hard sales and new customers

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  • http://scottgould.me/ Scott Gould

    Exceptional. Thanks for sharing this Robin.

  • http://wearesocial.net Robin Grant

    No worries… :)

  • http://www.2seo.com/ Teena

    Great presentation…I love the LEAD (listen, experiment, adopt and develop). Thanks for sharing.