Comments on: Social media buzz. Advantage: Old Spice

By: Viral Marketing Lessons from the Old Spice Guy | R3R | a Marketing Technology Agency in San Francisco

Tue, 22 Nov 2011 11:20:41 +0000

[...] videos. Nearly two hundred real time Old Spice Guy responses were filmed and posted, setting new records for viral marketing engagement.The first wave of results was the Internet success of these [...]

By: 30 MORE Examples of Corporate Social Media in Action | Effective Marketing Strategies

Mon, 31 Jan 2011 17:23:35 +0000

[...] Old Spice creates personal videos for its Facebook fans and posts them on YouTube. [...]

By: Esplodono i social media, implode la TV "vecchio stile" | we are social

Esplodono i social media, implode la TV "vecchio stile" | we are social — Mon, 13 Dec 2010 09:48:25 +0000

[...] Campagne sui social media come “Smell like a Man, Man” di Old Spice (P&G) funzionano… quando individuano in modo preciso il target e propongono modelli di interazione interessanti. [...]

By: Interview with Social Media Citizen: Mary McKnight | Social Media Citizens

Interview with Social Media Citizen: Mary McKnight | Social Media Citizens — Tue, 21 Sep 2010 13:05:47 +0000

[...] OLD SPICE: This was just a brilliant, well thought out campaign. They capitalized on a series of really funny [...]

By: 30 MORE Examples of Corporate Social Media in Action

30 MORE Examples of Corporate Social Media in Action — Wed, 25 Aug 2010 13:09:18 +0000

[...] Old Spice creates personal videos for its Facebook fans and posts them on YouTube. [...]

By: Paramount Digital Bulletin

Paramount Digital Bulletin — Wed, 25 Aug 2010 09:12:19 +0000

[...] raised its brand profile (and doubled sales) by interacting with the online audience in real time. We Are Social has a through report on how this was achieved – a must-read case study. Back to [...]

By: muammerokumus

muammerokumus — Thu, 12 Aug 2010 13:05:03 +0000

Great!

By: Wieden+Kennedy’s Old Spice case study / we are social

Wieden+Kennedy’s Old Spice case study / we are social — Tue, 10 Aug 2010 15:46:05 +0000

[...] have released a nice video case study of their recent Old Spice social media campaign, calling it the fastest-growing and most popular interactive campaign in [...]

By: We Are Social’s Monday Mashup #34 / we are social

We Are Social’s Monday Mashup #34 / we are social — Mon, 26 Jul 2010 16:29:09 +0000

[...] over the Old Spice campaign Now that the Old Spice YouTube campaign, which Jordan covered so well here last week, has ended, the social media bloggerati have been circling and picking it over. Some [...]

By: Another Old Spice blog post | New Age Lead Generation

Another Old Spice blog post | New Age Lead Generation — Fri, 23 Jul 2010 05:24:30 +0000

[...] is one of the best case studies I have found since this blog was written. Share and [...]