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The Tenets of Digital Strategy

by Robin Grant in News on 9 June 2010 at 16:20

Mike Arauz’s Tenets of Digital Strategy:

Mike Arauz's Tenets of Digital Strategy

Derrick Bradley

I'd add that our ability to engage and empower networks of people should flow from the ideals surrounding the gift economy. I think that's when a brand really starts to be respected and succeed.