Comments on: We Are Social’s Monday Mashup #30

By: Jordan Stone

Jordan Stone — Tue, 29 Jun 2010 21:18:51 +0000

Thanks a lot Evert.

I think the learnings that results from the Starbucks campaign could be quite beneficial not just for them, but for all of us. How best to run a nationwide (US) Foursquare marketing campaign across so many outlets was uncharted territory. I think the industry as a whole stands to gain.

By: Anne

Anne — Tue, 29 Jun 2010 20:41:51 +0000

There's an excellent whitepaper download from Palo Alto Networks, “To Block or Not. Is that the question?” here: http://bit.ly/d2NZRp. It has lots of insightful and useful information about identifying and controlling Enterprise 2.0 apps (Facebook, Twitter, Skype, AIM, etc). Enjoy!

By: Evert Jan Koning

Evert Jan Koning — Tue, 29 Jun 2010 05:36:17 +0000

What keeps bothering me is the occasional opportunistic approach of brands like Starbucks; reminds me of the 'glory days' of Second Life: put some coins in a new emerging technology (with no more than a few thousend active users) and 'do some PR'... Right...
The $1 discount on Frappuccinos is just a way of 'cheap' (??) advertising, or better, a learning for a (Star) buck. I totally agree with Augie Ray for calling it both ‘noisy and bothersome’, and potentially damaging in the long term.

I personally believe in this set of unstructions before(!) starting any social media strategy based on branding: http://www.vue-royale.nl/comments/10_essential_...

Still a good mashup again this week guys!