The true value of social media?

by Robin Grant in News on 31 May 2010 at 17:02 Google+

A great deck from Brandon Murphy of 22squared, which proposes another way of measuring the ROI of social media:

Return on investment = Return on interaction + Return on influence

And then details the research they conducted which backs-up their theory. Pretty convincing stuff…

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  • Guest

    Nice spot from BBH Labs.

  • http://wearesocial.net Robin Grant

    I actually found it on slide 49 of this, which in turn I'd found here. Welcome to the echo chamber…

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  • http://twitter.com/pieropoli Piero Poli

    Thanks for the link to Connecting Brands to People presentation – had to watch it in two sittings but worth it (after tweeting and status updating across my platforms, I can truly say that the Echo Chamber still reverberates………)

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  • http://www.thecmoclub.com CMO

    I agree – many people don’t know what they want from social media websites, that is why they don’t have any marketing strategies for it, which leads to dead end!! But sometimes we have to experiment, don’t we? When we come to dead ends, there is always a chance to go a little bit backwards and choose another road.
    Mike