What you need to know about Foursquare

by Robin Grant in News on 28 January 2010 at 16:41 Google+

Update: a more nuanced look Foursquare from Charles Arthur, Russell Davies and John Willshire, an interesting experiement from Harvard using Foursquare and one from Bravo on a seemingly much larger scale, and here in the UK, news from Marketing of Debenhams and Domino’s Pizza use of Foursquare.

Update 2: Ten Foursquare marketing campaigns.

tagged: Bravo, Charles Arthur, Debenhams, Domino's Pizza, Foursquare, Harvard, John Willshire, presentations, Russell Davies, social media, social media marketing

thevortex

Slide no. 34 caught my attention….
'did we mention it's free…FOR NOW…'
:p
http://designcrimes.tumblr.com/ wa

Spam your friends, open yourself and your friends to endless crap, sell your soul!

Signup here.
http://www.aleisterkelman.co.uk/ Aleister Kelman

This is nice. The problem I've been having with using Foursquare, as with all such tools in their infancy, is that none of my friends use it. People have initially had a tough time 'getting it'. Admittedly not many of them work in social media. Circulating this around might convince a few heads.
http://mammon.typepad.com/ Matt Law

Foursquare is basically dodgeball right? Secondly, their set up is the generic internet set up from the past 10 years, with the word 'internet', replaced by 'social media', although I suppose that is a very common theme. The cult of the future and all that.

@Aleister – what you need is the network effect to kick in. The first person with a telephone probably felt a lot like you. Same with the fax machine. Nice idea, but not much use…

Also
http://wearesocial.net Robin Grant

Hey Matt – yup, it's similar to dodgeball, but of course, dodgeball is no longer around.

And just to be clear, the presenation above is from 22squared, not Foursquare.
http://wearesocial.net Robin Grant

I just spotted this a more nuanced look Foursquare from Charles Arthur, Russell Davies and John Willshire which is worth a read…
anne jaa

Well i was just passing by this site and came across this post.I really didn't know anything about Foursquare and so i like your post.I will look forward for more information.

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