Comments on: The Marmarati http://wearesocial.net/blog/2009/12/the-marmarati/ Fri, 10 Feb 2012 10:30:00 +0000 hourly 1 By: Rob Blackie http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-3151 Rob Blackie Wed, 27 Oct 2010 18:14:14 +0000 http://wearesocial.net/?p=3241#comment-3151 Love this campaign - what were the overall results in terms of sales? Or is that confidential? Love this campaign – what were the overall results in terms of sales? Or is that confidential?

]]> By: The Marmarati: Love it? Hate it? People Care So Get Them Involved, Ya? « Museum of Social Media http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-2325 The Marmarati: Love it? Hate it? People Care So Get Them Involved, Ya? « Museum of Social Media Mon, 17 May 2010 19:16:45 +0000 http://wearesocial.net/?p=3241#comment-2325 [...] 17 May I have no idea of the output of this one, but tactically it’s spot on. A brand has a customer base that cares. Seek them out, give them a reason to care more and encourage them to talk about it. Bingo. It’s the Marmarati. [...] [...] 17 May I have no idea of the output of this one, but tactically it’s spot on. A brand has a customer base that cares. Seek them out, give them a reason to care more and encourage them to talk about it. Bingo. It’s the Marmarati. [...]

]]> By: temperouk http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-2074 temperouk Tue, 29 Dec 2009 19:20:29 +0000 http://wearesocial.net/?p=3241#comment-2074 Congrats on all the positive attention this campaign is receiving guys. From our side it was a fun one to see all the submissions coming in, thanks for working with us - Darika Congrats on all the positive attention this campaign is receiving guys. From our side it was a fun one to see all the submissions coming in, thanks for working with us – Darika

]]> By: temperouk http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-1621 temperouk Tue, 29 Dec 2009 14:20:29 +0000 http://wearesocial.net/?p=3241#comment-1621 Congrats on all the positive attention this campaign is receiving guys. From our side it was a fun one to see all the submissions coming in, thanks for working with us - Darika Congrats on all the positive attention this campaign is receiving guys. From our side it was a fun one to see all the submissions coming in, thanks for working with us – Darika

]]> By: Scott Gould http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-1610 Scott Gould Sat, 26 Dec 2009 20:54:17 +0000 http://wearesocial.net/?p=3241#comment-1610 This is exquisite. This is how I'm guiding clients too these days. Very nice! This is exquisite. This is how I'm guiding clients too these days. Very nice!

]]> By: Most Contagious 2009 / we are social http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-1526 Most Contagious 2009 / we are social Fri, 18 Dec 2009 16:26:06 +0000 http://wearesocial.net/?p=3241#comment-1526 [...] proud to note that they’ve included our Marmarati campaign for Unilever as part of this years list. Thank you guys, we appreciate it. Share Tweet [...] [...] proud to note that they’ve included our Marmarati campaign for Unilever as part of this years list. Thank you guys, we appreciate it. Share Tweet [...]

]]> By: jerome http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-1524 jerome Fri, 18 Dec 2009 12:59:48 +0000 http://wearesocial.net/?p=3241#comment-1524 First, let me say that I think this is great and definitely the way forward.<br>However is it just me or this is just an event for some of the brand fans, which as Matt says, have been quite vocal about their love of Marmite on the web for years?<br>There doesn't seem to be anything new really, apart from a nice social media integration. Or maybe I'm missing the point?<br> I'd love to see metrics if you have, in term of coverage, as that will be what ultimately the make the big boys listen.<br>Best, Jerome. First, let me say that I think this is great and definitely the way forward.
However is it just me or this is just an event for some of the brand fans, which as Matt says, have been quite vocal about their love of Marmite on the web for years?
There doesn't seem to be anything new really, apart from a nice social media integration. Or maybe I'm missing the point?
I'd love to see metrics if you have, in term of coverage, as that will be what ultimately the make the big boys listen.
Best, Jerome.

]]> By: We’ve been busy… / we are social http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-1522 We’ve been busy… / we are social Fri, 18 Dec 2009 01:55:49 +0000 http://wearesocial.net/?p=3241#comment-1522 [...] launched our Marmarati campaign for Unilever, which was covered by Marketing, Contagious and New Media [...] [...] launched our Marmarati campaign for Unilever, which was covered by Marketing, Contagious and New Media [...]

]]> By: Matt Law http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-1517 Matt Law Thu, 17 Dec 2009 14:54:56 +0000 http://wearesocial.net/?p=3241#comment-1517 Hey all, I had no idea that this was you guys. Very nice campaign idea. I saw it 'in the wild' as it were which is a good indicator of it having been a success. As one of the people who set up the original marmite fan club and <a href="http://marmite.com" rel="nofollow">marmite.com</a> in 2004, which shared some of the same features as this (encouraging demonstration of fanaticism), I would be curious as to how you worked with the pre-existing people who had joined the forum there and been involved with the testing and launch of marmite squeezy, because my one observation is that the activity was quite siloed away from the other digital materials. <br><br>I understand that talking about websites is a bit infra dig nowadays, but I think there were several thousand fans in the fan club, even in 2006, and there is still quite a bit of activity on the forum and I didn't get the impression that the two strands were hooked together.<br><br>However, I say this only with love, and the campaign I think has been a big success with a great creative idea. Perhaps it's time for you guys to get into the big messy integration snake pit with the rest of us? Hey all, I had no idea that this was you guys. Very nice campaign idea. I saw it 'in the wild' as it were which is a good indicator of it having been a success. As one of the people who set up the original marmite fan club and marmite.com in 2004, which shared some of the same features as this (encouraging demonstration of fanaticism), I would be curious as to how you worked with the pre-existing people who had joined the forum there and been involved with the testing and launch of marmite squeezy, because my one observation is that the activity was quite siloed away from the other digital materials.

I understand that talking about websites is a bit infra dig nowadays, but I think there were several thousand fans in the fan club, even in 2006, and there is still quite a bit of activity on the forum and I didn't get the impression that the two strands were hooked together.

However, I say this only with love, and the campaign I think has been a big success with a great creative idea. Perhaps it's time for you guys to get into the big messy integration snake pit with the rest of us?

]]> By: John Connell http://wearesocial.net/blog/2009/12/the-marmarati/comment-page-1/#comment-1515 John Connell Wed, 16 Dec 2009 09:15:22 +0000 http://wearesocial.net/?p=3241#comment-1515 what a briliant idea ;) good stuff chaps what a briliant idea ;) good stuff chaps

]]>