We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
Here’s a quick Monday Mashup for you, which is a bit later and a bit shorter than usual, as obviously we’ve had our focus on other things over the last few days.
Rage Against the Machine Tops UK Christmas Charts
So let’s begin with Rage Against the Machine’s “Killing in the Name” becoming the best-selling single in Britain for the week leading up to Christmas.
A grassroots Facebook campaign started by Jon and Tracy Morter to make the band’s 1992 track this year’s Christmas #1 succeeded over the weekend, selling more that 500K copies online, compared to 450K copies sold (online and off) for Joe McElderry’s debut “The Climb”.
The campaign received a great deal of mainstream media attention, and the band even reunited for a special interview on the BBC Radio 5 Morning Show (which was cut short when the F-bombs began to fly).
But social media certainly played a part in the campaign’s success. The Facebook fan page now stands at 491,263 fans. And the mash up below is simply superb:
Twitter tests contributors feature
Twitter has been working on some new features for business users, and are finally ready to start a limited beta test of one of the most developed features.
The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal.
Internet Archaeologists Find Ruins Of ‘Friendster’ Civilization
To close things off, a satirical video from The Onion who take a shot at the Friendster social network in their Today Now! programme. The show’s hosts are joined by Internet Archeologist Dr. Maxwell Fry who describes the perfectly preserved ruins of an online community called Friendster: “As soon as I entered the site, I knew I was the first human being to lay eyes on the those pages in many, many years”. Enjoy.