Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
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Google search results now include breaking news headlines, live updates from popular social networks, and blog posts published just seconds before. And the move is fully supported by the ‘who’s who’ of social networking: Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and Twitter.
Forrester: Traditional agencies can’t do digital A new study from Forrester last week highlighted the complexity of the interactive marketing landscape and the challenges this poses for marketers, and to traditional agencies:
Forrester interviewed about 100 global interactive marketers for the study. Only 23% thought their “traditional brand agency” could effectively plan and manage interactive marketing activities. About 46% thought they couldn’t do it, and the rest didn’t have an opinion either way.
Forrester expects the digital agency space to fragment even more with clients working with specialist agenices in areas such as mobile and social media.
Habbo Hotel launches conversation tracking tool
Habbo Hotel, the virtual world for teens with around 14 million monthly unique visitors, has launched a conversation measurement tool for the site called ‘Habble’. This offers marketers a chance to understand what users are saying about their brands, slogans and key phrases over a defined period.
The tool has been developed to help brands advertising in the hotel and is used in conjunction with click-through rates, time spent and impressions. Brands not advertising within the virtual world can also use Habble to understand what type of conversations are taking place about them.
Nine apps are available as of today and several hundreds are in development.
What sets this development apart is the emphasis that is being placed on privacy. Germany has some of the toughest online privacy laws in the world and CEO Markus Berger-de León has applied tight security policies to third-party apps “to avoid the type of scams that TechCrunch recently dug up on Facebook and MySpace.”
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