We’re excited to be working with an innovative new food and drink festival called Towards a Fluid State. What is it exactly? Good question. As described by Urban Junkies:

Imagine a futuristic farmers’ market getting hit by a science lab and a truck full of the sexiest booze and food on Earth.

It’s presented by The Tasting Sessions, who’ve been creating unique and immersive experiences that are unconventionally radical compared to a traditional ‘tasting’. It’s an approach that generates plenty of conversation: not only about the events, but also the products that they showcase.

We’re big fans of the concept, especially as many of the principles apply to our work at We Are Social. Getting a group of interesting, influential people to learn about something firsthand in a memorable and immersive environment is a great way to get people enthusiastically talking.

A few weeks ago, a press and blogger briefing previewed some of the food and drink to be featured at the festival, with their trademark “slightly surreal, informative and lots of fun” attitude.

Photo by Jacqueline Chang (@jacquelinechang)

Some of the more ‘guerilla art’ marketing activity has been amplified into social media via Twitter, Facebook, and Flickr, whilst the festival blog serves as a hub for the online activity, and a platform to present the various food, drink (including whisky, gin, cognac, sake, beer and wine), art and performance that are part of the multi-sensory and interactive journey into the Fluid State.

If you head to Dalston for the event (and we recommend that you do!) you’ll be better off getting your ticket online beforehand. As the Londonist puts it, this “upstart extravaganza” is “an especially tasty opportunity to have some fun”.