The social network in your pocket / we are social

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The social network in your pocket

by Robin Grant in News on 19 November 2009 at 16:14

A nice presentation from Mike Arauz:

Mobile technology is making every experience both digital and social. That means that the experiences that we previously thought of as happening “off line” now play by the same rules as online experiences. The same principles that make things spread online now need to be applied to real world experiences to help them spread in the digital space.

tagged: Mike Arauz, mobile, presentations, social media, social networks, Word of Mouth