Comments on: Many businesses still failing to embrace social media

By: social media now « Next Gen Planning

social media now « Next Gen Planning — Sun, 29 Nov 2009 04:28:01 +0000

[...] Many businesses still failing to embrace social media – We Are Social, a conversation agency, talks about the results of the new Social Media and Online PR Report [...]

By: ale

ale — Fri, 27 Nov 2009 01:43:24 +0000

on sm measure
while it's surely true that measurement tools can be really cheap, you still have to know (1) how social media work and (2) how to use them.
and those definitely *are* entrance barriers to this tools.
most companies don't even know that they do have a reputation on the internet.
that said, I tested more than one tool (even the expensive ones) and the differences I see rely most on the working tools, not on the measurement itself. what do you think about it?

By: Promotional Products

Promotional Products — Fri, 27 Nov 2009 01:35:39 +0000

I think this is something that they are going to regret. When they look back and wonder why they never evolved and acquired new business, they will have to look at their reluctance to embrace this medium.

By: Jordan Stone

Jordan Stone — Thu, 26 Nov 2009 22:56:38 +0000

I agree with you about the structural challenges inherent in large organisations when it comes to reputation management.

What struck me the most about the report was that smaller companies have been more likely to get involved in social media as they are more flexible and (often) have far fewer barriers to experimenting with emerging channels and web technologies. Perhaps as the knowledge spreads we'll see more sophisticated work from smaller businesses.

By: RunMarketing

RunMarketing — Thu, 26 Nov 2009 22:08:45 +0000

I think we're lucky to be at the cutting edge, to be honest. As people who've involved themselves early on in digital marketing we have to appreciate that there's a helluva lot to take on board if you're coming to this anew after years of 'traditional marketing', which is where a lot of marketing directors will be.

It was interesting to read the report and I think the critical thing here is speed - especially in reputation management. I just don't see how big, cumbersome firms can respond quickly to fight fires with all those long-winded approvals chains. It will require complete restructure of the approvals process to reply to negative buzz before it's too late.

On the flip side, those same firms have the budget to do great things with social media - and, as I blogged today here http://runmarketing.co.uk/blog/social-media-bud... I'm yet to see some great examples of social media on a shoestring.

So, smaller firms may have the speed and desire to do great things with social media, but not necessarily the budget.

The industry talked a lot about social media this year and some people actually did something. Next year is going to be even more interesting...

By: ale

ale — Thu, 26 Nov 2009 20:43:24 +0000

By: Promotional Products

Promotional Products — Thu, 26 Nov 2009 20:35:39 +0000

By: jordanstone

jordanstone — Thu, 26 Nov 2009 17:56:38 +0000

I agree with you about the structural challenges inherent in large organisations when it comes to reputation management.

By: RunMarketing

RunMarketing — Thu, 26 Nov 2009 17:08:45 +0000