Comments on: Social media ROI: you need to pay to play http://wearesocial.net/blog/2009/10/social-media-pay-play/ Mon, 21 May 2012 13:46:00 +0000 hourly 1 By: Alex&Fred » Spaning v.42 http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-2999 Alex&Fred » Spaning v.42 Thu, 16 Sep 2010 22:07:41 +0000 http://wearesocial.net/?p=2799#comment-2999 [...] Social media: you need to pay to play [...] [...] Social media: you need to pay to play [...]

]]> By: Ley http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-2160 Ley Mon, 23 Nov 2009 14:15:45 +0000 http://wearesocial.net/?p=2799#comment-2160 I like your post& and the link However we can measure social media buy as stated not its effectiveness.. therefore we go back to the same point.. social media= ROI? or... I like your post& and the link However we can measure social media buy as stated not its effectiveness.. therefore we go back to the same point.. social media= ROI? or…

]]> By: Ley http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-1477 Ley Mon, 23 Nov 2009 09:15:45 +0000 http://wearesocial.net/?p=2799#comment-1477 I like your post& and the link However we can measure social media buy as stated not its effectiveness.. therefore we go back to the same point.. social media= ROI? or... I like your post& and the link However we can measure social media buy as stated not its effectiveness.. therefore we go back to the same point.. social media= ROI? or…

]]> By: thedebonair http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-1459 thedebonair Wed, 18 Nov 2009 18:09:56 +0000 http://wearesocial.net/?p=2799#comment-1459 I am creating a social media campaign for a furniture company - we are going to put the employees center stage as design experts. I was trying to figure out how to explain the ROI to this company, when I realized there is much you can't quantify and one thing you can! <br>If a company usually invests in print ads, then they spend thousands of dollars with no clear ROI, nor any direct reach to ALL their customers (they also reach a lot of "other" people). They know how many sales they made, but not which sale came from what ad.<br>Social media presence and interaction (i.e.Facebook, Twitter, YouTube...) has a large up front cost (but smaller than print ads) and minimal maintenance costs. Yet, you now have the ability to reach ALL people interested in your products whenever you like. You could announce weekly sales if you like, or daily discount codes. The viral nature of social media will be ever-creating more potential customers whom you could interact with almost nothing. And as time goes on, and the company has made back its initial investment, marketing is virtually free to people who want to know about you! I am creating a social media campaign for a furniture company – we are going to put the employees center stage as design experts. I was trying to figure out how to explain the ROI to this company, when I realized there is much you can't quantify and one thing you can!
If a company usually invests in print ads, then they spend thousands of dollars with no clear ROI, nor any direct reach to ALL their customers (they also reach a lot of “other” people). They know how many sales they made, but not which sale came from what ad.
Social media presence and interaction (i.e.Facebook, Twitter, YouTube…) has a large up front cost (but smaller than print ads) and minimal maintenance costs. Yet, you now have the ability to reach ALL people interested in your products whenever you like. You could announce weekly sales if you like, or daily discount codes. The viral nature of social media will be ever-creating more potential customers whom you could interact with almost nothing. And as time goes on, and the company has made back its initial investment, marketing is virtually free to people who want to know about you!

]]> By: Ferran http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-1419 Ferran Thu, 29 Oct 2009 16:19:31 +0000 http://wearesocial.net/?p=2799#comment-1419 What's the ROI of client support? Or guarantees? There's ROI but it's difficult to know. What's the ROI of client support? Or guarantees? There's ROI but it's difficult to know.

]]> By: Social Media Agency UK: Qube Media: Blog : Show me the money http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-1379 Social Media Agency UK: Qube Media: Blog : Show me the money Tue, 13 Oct 2009 12:41:32 +0000 http://wearesocial.net/?p=2799#comment-1379 [...] was reading a blog by Sandrine Plasseraud from we are social last week about Clients needing to be able to prove ROI in order to buy in to a [...] [...] was reading a blog by Sandrine Plasseraud from we are social last week about Clients needing to be able to prove ROI in order to buy in to a [...]

]]> By: Ortwin Oberhauser http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-1366 Ortwin Oberhauser Thu, 08 Oct 2009 09:35:38 +0000 http://wearesocial.net/?p=2799#comment-1366 There are 8 Social Media Communities in the <a href="http://alexa.com" rel="nofollow">alexa.com</a> Top 20 for Germany so I think there is no need anymore to discuss about the standing from Social Media in online marketing. <br><br>I am inhouse SEO for a austrian media house and I often get asked in SEO Workshops: "Are you sure that there will be a ROI?" and<br> “Why do you like Social Media so much?”<br><br>My answer is: YES, YES, YES I am sure there will be a ROI!!!<br><br>Next question mostly is: Why?<br><br>My answer is: Because I don't need a lamp to see the sun! <br><br>I think who isn't able to see the potential in social media now, should do some business which ist not related to internet, because social media will not go away like some people think, the other way round, what we see now is for sure just the black and white television. <br><br>Many Thanks to the "we are social team" for these interesting posts, you are amazing! <br><br>Stay tuned<br>Ortwin Oberhauser<br>feel free to follow me on Twitter: <br>@Oberhauser <a href="http://twitter.com/oberhauser" rel="nofollow">http://twitter.com/oberhauser</a> There are 8 Social Media Communities in the alexa.com Top 20 for Germany so I think there is no need anymore to discuss about the standing from Social Media in online marketing.

I am inhouse SEO for a austrian media house and I often get asked in SEO Workshops: “Are you sure that there will be a ROI?” and
“Why do you like Social Media so much?”

My answer is: YES, YES, YES I am sure there will be a ROI!!!

Next question mostly is: Why?

My answer is: Because I don't need a lamp to see the sun!

I think who isn't able to see the potential in social media now, should do some business which ist not related to internet, because social media will not go away like some people think, the other way round, what we see now is for sure just the black and white television.

Many Thanks to the “we are social team” for these interesting posts, you are amazing!

Stay tuned
Ortwin Oberhauser
feel free to follow me on Twitter:
@Oberhauser http://twitter.com/oberhauser

]]> By: jacobmorgan http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-1365 jacobmorgan Thu, 08 Oct 2009 00:26:52 +0000 http://wearesocial.net/?p=2799#comment-1365 I run a consultancy that is focused on the business of social media. The definition of ROI is money in vs money out; there are no questions about it. Non-financial returns should not be referred to as ROI but as Impact from social media efforts. Sometimes impact is enough for a company and sometimes they want ROI. It depends on what the goals of the company are; but at the end of the day if you can't measure it; then you shouldn't be investing in it. I run a consultancy that is focused on the business of social media. The definition of ROI is money in vs money out; there are no questions about it. Non-financial returns should not be referred to as ROI but as Impact from social media efforts. Sometimes impact is enough for a company and sometimes they want ROI. It depends on what the goals of the company are; but at the end of the day if you can't measure it; then you shouldn't be investing in it.

]]> By: Oscar Del Santo http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-1364 Oscar Del Santo Wed, 07 Oct 2009 22:31:33 +0000 http://wearesocial.net/?p=2799#comment-1364 I agree with Sandrine that evaluating the ROI for social media engagement is still a work-in-progress. But that must not deter companies from benefiting from joining the conversation through the social media in a myriad ways.<br><br>Listening to customers and followers in real time conversations, for instance, is a great way to drive product/service improvements without investing massive amounts in the R&D department. What is the ROI of that?<br><br>As the image points out, ROI in the social media has to take into account many variables other than hard sales. As social media metrics improve, we are bound to witness more accuracy and accountability. In the meantime, organizations of all kinds will miss out wonderful opportunities if they turn a deaf ear to the conversation that is already taking place around their product or service. I agree with Sandrine that evaluating the ROI for social media engagement is still a work-in-progress. But that must not deter companies from benefiting from joining the conversation through the social media in a myriad ways.

Listening to customers and followers in real time conversations, for instance, is a great way to drive product/service improvements without investing massive amounts in the R&D department. What is the ROI of that?

As the image points out, ROI in the social media has to take into account many variables other than hard sales. As social media metrics improve, we are bound to witness more accuracy and accountability. In the meantime, organizations of all kinds will miss out wonderful opportunities if they turn a deaf ear to the conversation that is already taking place around their product or service.

]]> By: Social Media ROI | Aghenor di Stefano Vitta http://wearesocial.net/blog/2009/10/social-media-pay-play/comment-page-1/#comment-1363 Social Media ROI | Aghenor di Stefano Vitta Wed, 07 Oct 2009 20:29:59 +0000 http://wearesocial.net/?p=2799#comment-1363 [...] gran bel post su We are social, con diversi spunti da leggere di cui segnalo in particolare la comparazione fatta [...] [...] gran bel post su We are social, con diversi spunti da leggere di cui segnalo in particolare la comparazione fatta [...]

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