Comments on: Proving the ROI of social media http://wearesocial.net/blog/2009/10/proving-roi-social-media/ Mon, 21 May 2012 13:46:00 +0000 hourly 1 By: The best of the We Are Social blog, 2009 / we are social http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1646 The best of the We Are Social blog, 2009 / we are social Fri, 01 Jan 2010 03:12:59 +0000 http://wearesocial.net/?p=2897#comment-1646 [...] Proving the ROI of social media A post looking at how you might go about proving the ROI of social media activities, containing Olivier Blanchard’s brilliant presentation on the subject along with a few thoughts of my own. [...] [...] Proving the ROI of social media A post looking at how you might go about proving the ROI of social media activities, containing Olivier Blanchard’s brilliant presentation on the subject along with a few thoughts of my own. [...]

]]> By: facebook-654356748 http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-2124 facebook-654356748 Wed, 04 Nov 2009 23:06:01 +0000 http://wearesocial.net/?p=2897#comment-2124 Hey Robin - I went to a great talk by Marshall Manson from Edleman and he discussed how it may be impossible, or at least unwise, to attached certain meanings to every social metric we have. He suggested that sometimes it may simple be enough to demonstrate that there has been a positive outcome (more visitors, more page hits, more comments) but that it wasn't necessarily worth trying to relate these to direct financial gains. It's a really interesting situation the more I think about it - the buzz is Social Media, clients all want it and agencies all want to provide it. Yet there are few solid examples of direct product/brand gains being attributable to Social Media (simply due to Social Media never being delivered in isolation of other channels). I really would love to see a glimpse of 5 to 10 years time. Hey Robin – I went to a great talk by Marshall Manson from Edleman and he discussed how it may be impossible, or at least unwise, to attached certain meanings to every social metric we have. He suggested that sometimes it may simple be enough to demonstrate that there has been a positive outcome (more visitors, more page hits, more comments) but that it wasn't necessarily worth trying to relate these to direct financial gains. It's a really interesting situation the more I think about it – the buzz is Social Media, clients all want it and agencies all want to provide it. Yet there are few solid examples of direct product/brand gains being attributable to Social Media (simply due to Social Media never being delivered in isolation of other channels). I really would love to see a glimpse of 5 to 10 years time.

]]> By: facebook-654356748 http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1427 facebook-654356748 Wed, 04 Nov 2009 18:06:01 +0000 http://wearesocial.net/?p=2897#comment-1427 Hey Robin - I went to a great talk by Marshall Manson from Edleman and he discussed how it may be impossible, or at least unwise, to attached certain meanings to every social metric we have. He suggested that sometimes it may simple be enough to demonstrate that there has been a positive outcome (more visitors, more page hits, more comments) but that it wasn't necessarily worth trying to relate these to direct financial gains. It's a really interesting situation the more I think about it - the buzz is Social Media, clients all want it and agencies all want to provide it. Yet there are few solid examples of direct product/brand gains being attributable to Social Media (simply due to Social Media never being delivered in isolation of other channels). I really would love to see a glimpse of 5 to 10 years time. Hey Robin – I went to a great talk by Marshall Manson from Edleman and he discussed how it may be impossible, or at least unwise, to attached certain meanings to every social metric we have. He suggested that sometimes it may simple be enough to demonstrate that there has been a positive outcome (more visitors, more page hits, more comments) but that it wasn't necessarily worth trying to relate these to direct financial gains. It's a really interesting situation the more I think about it – the buzz is Social Media, clients all want it and agencies all want to provide it. Yet there are few solid examples of direct product/brand gains being attributable to Social Media (simply due to Social Media never being delivered in isolation of other channels). I really would love to see a glimpse of 5 to 10 years time.

]]> By: contactjr http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1418 contactjr Mon, 26 Oct 2009 23:57:42 +0000 http://wearesocial.net/?p=2897#comment-1418 This is great. Page 33 says it all "Non-financial impact is not ROI (yet)"<br><br>Hopefully, the ability to put forth a credible perspective on ROI of social marketing will be what separates the wheat from the chaff amongst the various "social media experts" and "social media consultants" out there...<br><br>@contactjr This is great. Page 33 says it all “Non-financial impact is not ROI (yet)”

Hopefully, the ability to put forth a credible perspective on ROI of social marketing will be what separates the wheat from the chaff amongst the various “social media experts” and “social media consultants” out there…

@contactjr

]]> By: UK Copywriting » Social Media? Yeah but what about ROI? http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1413 UK Copywriting » Social Media? Yeah but what about ROI? Thu, 22 Oct 2009 16:49:56 +0000 http://wearesocial.net/?p=2897#comment-1413 [...] the question in the eye. It’s an intelligent and considered response. Thanks Olivier. We Are Social seem to like what he’s saying.  Do you? What do you look for in your SMM? Which needles are [...] [...] the question in the eye. It’s an intelligent and considered response. Thanks Olivier. We Are Social seem to like what he’s saying.  Do you? What do you look for in your SMM? Which needles are [...]

]]> By: links for 2009-10-21 « Working Notes 2.0 http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1407 links for 2009-10-21 « Working Notes 2.0 Wed, 21 Oct 2009 20:07:29 +0000 http://wearesocial.net/?p=2897#comment-1407 [...] Proving the ROI of social media / we are social Brief pointers to what to look for re ROI – but the real point is the embedded preso – wonderful use of film stills + speech bubbles!! (tags: ROI socialmedia research) [...] [...] Proving the ROI of social media / we are social Brief pointers to what to look for re ROI – but the real point is the embedded preso – wonderful use of film stills + speech bubbles!! (tags: ROI socialmedia research) [...]

]]> By: martinehunter http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1402 martinehunter Wed, 21 Oct 2009 18:15:40 +0000 http://wearesocial.net/?p=2897#comment-1402 Brilliant illustration. The light came on for me with the examples of non-financial impact. It's so easy to get excited about comments and unique visitors. Benchmarking is key also. You must know your stats when you began. After a year of active inbound marketing we've received more sales calls recently with no discernible source. We're attributing it to our social media, but can't pinpoint it to one source. I'm benchmarking going forward. Thanks for the clarity. Brilliant illustration. The light came on for me with the examples of non-financial impact. It's so easy to get excited about comments and unique visitors. Benchmarking is key also. You must know your stats when you began. After a year of active inbound marketing we've received more sales calls recently with no discernible source. We're attributing it to our social media, but can't pinpoint it to one source. I'm benchmarking going forward. Thanks for the clarity.

]]> By: djlazarides http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1400 djlazarides Wed, 21 Oct 2009 17:16:29 +0000 http://wearesocial.net/?p=2897#comment-1400 Sums it all up - Brilliant!<br><br>Dan Sums it all up – Brilliant!

Dan

]]> By: SocialSteve http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1397 SocialSteve Wed, 21 Oct 2009 16:46:38 +0000 http://wearesocial.net/?p=2897#comment-1397 Great job capturing reality on a topic so many have debated.<br><br>Social Steve Great job capturing reality on a topic so many have debated.

Social Steve

]]> By: EdL http://wearesocial.net/blog/2009/10/proving-roi-social-media/comment-page-1/#comment-1395 EdL Wed, 21 Oct 2009 14:40:08 +0000 http://wearesocial.net/?p=2897#comment-1395 Any thoughts on the potential lag between investment and ROI? Any thoughts on the potential lag between investment and ROI?

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