The Intention Economy

by Robin Grant in News Google+

David Gillespie has been burning the midnight oil producing this epic 260 slide presentation, which covers a lot of ground, including his thoughts about the ‘Intention Economy’, in an incredibly compelling way. As you’ll see from the opening slides, it has a particular resonance for us here at We Are Social. Over to him:

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  • damiengg

    Surely a 260 slide presentation is far too big! ;)

  • http://twitter.com/tobeconfirmed Ramzi Yakob

    I like it.

    This deck isn't for agency folk though to be honest. We know this sh*t (or at least I hope we all do?). This deck is for clients. More specifically clients who are senior enough within their organisations to make the changes necessary.

  • http://twitter.com/vaughan vaughan denny

    it's good to check your thinking from time to time. even if we work in one of the silos – advertising/marketing should be about the total message not just one campaign/technology/offer.

  • http://davidgillespie.wordpress.com David Gillespie

    It's like Lord Of The Rings, it doesn't seem like that long.

    Unless you didn't like lord Of The Rings.

    Then I imagine it seemed really long.

    Reeeeally long.

    Thanks for the link guys =]

  • http://davidgillespie.wordpress.com David Gillespie

    In thinking about “agency folk”, for me it runs a very wide gamut, form the readers of this blog (who are clearly enlightened and very attractive) to those who still feel TV is the be all and end all. My intent is to humbly try and add something to the conversation, and since we're here, I am happy, and glad you enjoyed!

  • http://twitter.com/tobeconfirmed Ramzi Yakob

    This worries me. It worries me more that the TV be all and end all type are almost certainly earning a higher salary than me.

    The injustices in the world are enough to make baby Jesus cry.

  • davidferguson

    Thanks David for pulling that together for all the non-experts out here. Fascinated by the possibilities and wondering just where we are.

  • http://davidgillespie.wordpress.com David Gillespie

    That made me smile.

    Tragically because it is probably true, and not just for you my friend.

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  • http://www.oberhauser.at Ortwin Oberhauser

    wow, what a cool Social Media Presentation!

    Thanks to David for the excellent work!

    kind regards form Austria
    Ortwin Oberhauer
    feel free to follow me on Twitter
    http://twitter.com/Oberhauser
    @Oberhauser

  • http://www.oberhauser.at Ortwin Oberhauser

    wow, what a cool Social Media Presentation!

    Thanks to David for the excellent work!

    kind regards form Austria
    Ortwin Oberhauer
    feel free to follow me on Twitter
    http://twitter.com/Oberhauser
    @Oberhauser