Comments on: Online monitoring & political behaviour

By: links for 2009-09-24 « Kathryn Corrick

links for 2009-09-24 « Kathryn Corrick — Thu, 24 Sep 2009 17:04:55 +0000

[...] Online monitoring & political behaviour / we are social (tags: politics socialmedia tracking engagement monitoring wearesocial) [...]

By: We are very social / we are social

We are very social / we are social — Mon, 21 Sep 2009 13:18:05 +0000

[...] speaking at NMA Live’s Twitter for Brands, the IAB’s Travel Forum and Simon’s keynote on measuring online political behaviour, all in the last few weeks, it seems we have an even more relentless schedule of speaking [...]

By: simoncollister

simoncollister — Fri, 18 Sep 2009 16:14:43 +0000

Thanks all for your comments – I do like the idea of gut feel being very useful, but suspect at some point (likely next general election) we'll see a greater formalising of monitoring procedures.

@Oscar Del Santo – thanks for the tip. As much as I find Castell's ideas fascinating, I am left feeling slightly uncomfortable with many aspects of the bigger picture within which he fits his arguments. I'll look up Bellah – feel free to drop me a line with any other recommendations.

By: Oscar Del Santo

Oscar Del Santo — Fri, 18 Sep 2009 16:01:46 +0000

A fascinating post full of keen insights into the way political parties are becoming more sophisticated in the way they 'listen' to the conversation and use social media metrics.

I personally would welcome a lesser reliance on Castell's theoretical models – interesting as they are – and an opening up to the work of others such as Robert Bellah, etc.

All in all a great, cogent post and a very very useful slideshare presentation.

By: facebook-1470452812

facebook-1470452812 — Wed, 16 Sep 2009 09:27:30 +0000

Actually gut feel is pretty good. A lot of noise with quantitative stuff. Most parties want to leverage blogs / social media for media / puiblicity purposes first and secondly for network utilisation.

By: Wessel van Rensburg

Wessel van Rensburg — Tue, 15 Sep 2009 18:39:34 +0000

Yes, agree – very interesting. It does seem that they are only scratching the surface in terms of monitoring. Gut feel wont give you much of a picture.

By: katewilliams

katewilliams — Tue, 15 Sep 2009 17:43:02 +0000

Really interesting – thanks.