Comments on: 19% of tweets mention brands

By: Twitter facts and figures | Website Designers in Wexford, Ireland - Cada Media Ltd

Fri, 15 Jan 2010 18:18:06 +0000

[...] 19% of tweets mention brands [...]

By: SharelOmer

SharelOmer — Thu, 14 Jan 2010 15:17:09 +0000

Very interesting, i think that also 17% of the “professional bloggers” the one who make money from blogging worked and are working in media marketing… (based on latest State of the Blogosphere by technorati )

By: Work. What else? « London calling

Work. What else? « London calling — Wed, 23 Sep 2009 15:22:52 +0000

[...] 19% of tweets mention a brand [...]

By: Oscar Del Santo

Oscar Del Santo — Wed, 23 Sep 2009 00:18:57 +0000

Violette I believe you are right in stressing the importance of the twin angels of social media success: listening to and participating in the conversation.

I am concerned that many companies are not dedicating enough time and/or resources to either of these fundamental aspects. “Conversations need constant monitoring” – as you rightly claim – and they are happening on a 24/7 basis.

I believe that we are about to witness an explosion in social medial metrics that – coupled with the development of ever more sophisticated monitoring tools – will hopefully make the task of monitoring the conversation more straightfoprward and less onerous on businesses of any and every size.

By: Violette_Verite

Violette_Verite — Tue, 22 Sep 2009 18:34:54 +0000

Hey Ben,

Thanks for your comment. On the basis that the study was made in early 2008, what would also be interesting to find out is whether that figure of 19% has grown in line with the exponential growth of Twitter.

By: Ben Maxwell

Ben Maxwell — Tue, 22 Sep 2009 17:21:13 +0000

Interesting. I remember reading in 'No Logo' that 10% of real conversations feature brands. I guess that number might have increased slightly 8 years on, but the difference between that figure and the 19% you mention is interesting.