Comments on: Strategy is the key

By: Promotional Products

Promotional Products — Fri, 25 Sep 2009 05:05:53 +0000

Thanks for giving an update about social media in other countries. I find it interesting to see how other cultures operate with business and social media. Based on this post it seems that the thoughts are somewhat similar, I agree that having a plan or strategy is extremely important to succeeding with a tactic.

By: MisEntropy

MisEntropy — Sat, 05 Sep 2009 20:52:33 +0000

Plannersphere Top 20/20 – September 2009…

The top 20 planning blogs in September 2009 and the top 20 planning blog posts from August 2009….

By: La clave es la estrategia – Blog-o-corp

La clave es la estrategia – Blog-o-corp — Thu, 27 Aug 2009 08:34:32 +0000

[...] clave es la estrategia Traducción (y adaptación) del post publicado en el blog de We Are Social el 14 de agosto de [...]

By: Blog-o-corp estrena diseño y se traslada a Wordpress – Blog-o-corp

Blog-o-corp estrena diseño y se traslada a Wordpress – Blog-o-corp — Tue, 25 Aug 2009 15:13:36 +0000

[...] Digo lo de la distancia porque como ya os anuncié en julio, he estado en Londres colaborando con la agencia de social media We Are Social. Ha sido estupendo ver cómo trabajan Ha sido una estancia corta, pero intensa, en la que además de aprender mucho he descubierto un montón de recursos interesantes que iré compartiendo con vosotros poco a poco. También prometo dar más detalles de mi experiencia en We Are Social, pero para ir abriendo boca, podéis leer el post que escribí en su blog antes de irme (Strategy is the Key). [...]

By: Charlamos sobre Visibilidad en “El matí a 4 bandes” de Ràdio 4 – Blog-o-corp

Tue, 25 Aug 2009 14:49:26 +0000

[...] Digo lo de la distancia porque como ya os anuncié en julio, he estado en Londres colaborando con la agencia de social media We Are Social. Ha sido estupendo ver cómo trabajan J Ha sido una estancia corta, pero intensa, en la que además de aprender mucho he descubierto un montón de recursos interesantes que iré compartiendo con vosotros poco a poco. También prometo dar más detalles de mi experiencia en We Are Social, pero para ir abriendo boca, podéis leer el post que escribí en su blog antes de irme (Strategy is the Key). [...]

By: Timi Stoop-Alcala

Timi Stoop-Alcala — Sun, 16 Aug 2009 19:06:18 +0000

thanks, cristina for highlighting this. i guess the tendency to regard social media more as a tactic rather than within the framework of a strategy has also to do with the process of learning about it. utilising it as a tactic is a lot easier and offers more immediate results and is ths seen by lots of organisations to be more accessible. also i think the fast rate of development and launching of new social media applications plus the attention and hype) that accomanies it has a psychological impact. companies are trying to be the first to adopt OR not get left behind and thus resort more to using social media as tactic before even developing a strategy.

another observation: overlooking the importance of strategy is practiced not just by enthusiasts but those that are highly suspicious of social media. because of the hype built around it, some organisations tend to disregard it based on tatctical criteria rather than taking step back and seeing it for its strategic worth.

By: msamayoa

msamayoa — Sun, 16 Aug 2009 13:01:09 +0000

hola Cristina -

thought this video would add to your post.

http://bit.ly/1bwiH

it highlights the incredible uptake in adoption of social media as part of human behaviour, and does so using statistics/hard numbers to back it up. now, the implications of this disruption in the way we behave is immense for businesses and not only from marketing point of view, but from a human resources, research, operations, (etc.), point of view as well - which is why, as you say, '(social media) should be part of the overall business strategy'.

saludos!

By: Gareth Wong

Gareth Wong — Fri, 14 Aug 2009 17:47:54 +0000

good post thanks.

I do go to spain (Madrid/barcelona) few times a year for mostly non Web2.0 business (finance/insurance/remote gaming/& networking with top CXOs)

my limited observation is that the 'culture' is very different.

there are still limited number of people walking around with ipod yet, and people are still enjoying chats at the jamon bar/pubs

and most importantly, they READ on the train, in shades (where ever you can find) etc. proof: http://flic.kr/p/6FDSUx

I don't spend enough time there to know what people in private lives in front of the computer, but I also know another fact that they are in fact not technophobic, as a lot of non spainish don't know, spain and portugal is one of the most advanced EU country which people transact not on pc/mobile/tv but via bank's ATM.

So, in short, adapt to the local culture/habits, Web2.0 will still be applicable but maybe not as we know it in rest of europe or even the world.

By: cataspanglish

cataspanglish — Fri, 14 Aug 2009 17:22:37 +0000

Nice post Cristina and I understand exactly what you mean.

I recently spent some time in Birmingham UK (I live in Lleida, Spain) to take part in some “social media” events – Birmingham Social Media Cafe, Moseley BarCamp & Amplified Midlands09 – and have returned with the same feeling.

I work at Citilab-Cornellà, a place which is difficult to describe but idea is to give tools to the public & see what they create, and am also co-founder of Podcamp Barcelona and InnovaCamp Mediterranea, so I'm right in the centre of the 2.0 world, but I have the sensation that I spend an incredible amount of time trying to convince people; as you say, “of the meaning of this”. Frankly I felt that the people I met in Birmingham were in the “privileged” position of being able to explore where all of this is going and enjoy the “the willingness to learn and to understand the new reality”.

It's good to see that you've had such a positive experience and maybe we can meet up in Barcelona to compare notes…