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Social Media Revolution

by Robin Grant in News on 17 August 2009 at 16:45

Is Social Media a fad or the biggest shift since the Industrial Revolution?

From Socialnomics, where there are references for all of the stats used in the video.

tagged: presentations, social media, Socialnomics, stats

wilhelmus

I'm a social media guy myself. But this video get carried away with the numbers. http://www.rockcheetah.com/blog/social-media/so...

Andrea Denaro

I did a post on my Italian blog on how the internet plus the social instrument will dramatically change the world making it more horizontal.

From the beginning of the word as we know it, knowledge has meant power. Actually knowledge is free to everybody on the Net and single countries from the "1° world" will not be able to retain it anymore.

http://www.andreadenaro.com/freemediave-dalla-r...

Sandrine Szabo

Like the video very much but regretting the Roman text going fast : hard to read :D
A part from that, the content really is an excellent summary of what we have been urging brands to do for the last 2 years...

msamayoa

Hi fellas - y'know, I was also blown away by the stats thrown at us on this video. Even before seeing this video mind you, I've been one of those that is wholeheartedly convinced that social media is the way forward. No doubt, whatsoever.

However, upon having a deeper think about the video and from commenting on it with @Litmanlive, I started to sober up from it and reverted to viewing it from a *healthy-skeptic* point of view. Seeing it from this *healthy-skeptic* point of view shot up some red flags in my head - most notably that this video may be the culprit of generating a great degree of *hype* around social media. If you come to think of it, it's very easy to take in these statistics for fact without even questioning where they come from (especially b/c we are already convinced that Social Media is in fact not a fad, etc).

I go on to think that: hey, we've been here before, right? mid 90s, internet/e-commerce hype, and sure there was equivalent media that made us drunk with promising stats. Are we applying the learnings of the past when it comes to distinguishing *hype* from reality?

As of now I think the truth will be somewhere in the middle - yes some truly disruptive changes in behaviour and business models are bound to happen, but maybe not to the extent the mind blowing stats thrown at us on the video may lead us to believe...

what do you think?

trinarachelle

Thanks for the tips. Learning new stuff is always good. Even if it were a fad, there would be some information that can be applied to the lasting trend.