Advertising Firework, Social Bonfire

by Robin Grant in News Google+

Our friend John V Willshire has been developing the analogy that “if advertising is a firework, social media is a bonfire”. We think it’s a good one, and very useful for simply explaining the difference between advertising and social media.

And for our non-UK readers, you can find out more about Bonfire Night here.

Update: As a counter argument, read Asi Sharabi’s On bonfires and that.

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  • http://digitalstuffing.com/ Rachel Clarke

    I've been using a similar analogy for different types of social media – short term campaign work vs long term strategic stuff. Although instead of a bonfire I've been using a power plant for a continuous commitment part.

  • nickwoods01

    Loving this analogy, nicely put together deck… N

  • nickwoods01

    Great analogy, nicely put together deck

  • Rajeev

    whta happens when the bonfire gets too big and unmanageable ? What is you start it in the wrong place ?

  • Rajeev

    What happens when i dont check my posts before posting ? ……spelling fail :(

  • Rajeev

    whta happens when the bonfire gets too big and unmanageable ? What is you start it in the wrong place ?

  • Rajeev

    What happens when i dont check my posts before posting ? ……spelling fail :(

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  • Marianne McDougall

    Good article, well written and obviously given a great deal of thought.

    Marianne
    G3 Creative, Scotland