Advertising Firework, Social Bonfire / we are social

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Advertising Firework, Social Bonfire

by Robin Grant in News on 19 August 2009 at 16:17

Our friend John V Willshire has been developing the analogy that “if advertising is a firework, social media is a bonfire”. We think it’s a good one, and very useful for simply explaining the difference between advertising and social media.

And for our non-UK readers, you can find out more about Bonfire Night here.

Update: As a counter argument, read Asi Sharabi’s On bonfires and that.

tagged: advertising, Asi Sharabi, John V Willshire, presentations, social media, social media marketing

Rachel Clarke

I've been using a similar analogy for different types of social media - short term campaign work vs long term strategic stuff. Although instead of a bonfire I've been using a power plant for a continuous commitment part.