Comments on: How teenagers really consume media

By: The best of the We Are Social blog, 2009 / we are social

The best of the We Are Social blog, 2009 / we are social — Fri, 01 Jan 2010 03:06:42 +0000

[...] How teenagers really consume media In response to 15 year-old Matthew Robson’s famed Morgan Stanley report, we got our own teenager, Adam Bernstein, to give a more balanced view of teenagers’ media consumption habits. [...]

By: Social media and the youth of today: my two cents « Postmodern PR

Social media and the youth of today: my two cents « Postmodern PR — Wed, 05 Aug 2009 19:35:56 +0000

[...] intern, Adam Bernstein, over at social media consultancy We Are Social’s blog (find it here). He systematically picks apart the the inconsistancies in the report and provides some interesting [...]

By: James H

James H — Wed, 29 Jul 2009 12:24:38 +0000

“I would of thought a fundamental error like that would of been spotted.” The irony is delicious. Off you pop, back to school for a bit, then you can come back and dribble on about the meedja a bit more.

Oh, the most specious part of your “argument” was the hilarious truism that 'teenagers don't use twitter because teenagers use facebook'. Truly execrable writing. Way to jump on a bandwagon.

By: wilsondan

wilsondan — Tue, 28 Jul 2009 20:58:07 +0000

Sweena,

How sweet of you to share. *does a little bow*

dw

By: Sweena

Sweena — Tue, 28 Jul 2009 10:21:50 +0000

I take it you've all seen how 31-year-olds consume media?

http://www.wilsondan.co.uk/2009/07/17/how-31-ye...

Haha.

By: Matt Lawton

Matt Lawton — Tue, 28 Jul 2009 07:23:42 +0000

My read on this is that this was the first time Morgan Stanley had listened to anyone under the age of 45 and decided it would make good PR.
Secondly, it's been sensationalised and taken to a level Matthew Robson never intended it to go to. Despite refering to 'teenagers' as a demographic, my read is that he was only ever talking from his own perspective. But when you're 15 and smart enough (or well connected enough) to get an internship at MS, you probably are naively arrogant without realising it. The point is it's insight. That is all.
Adam, lighten up.

By: Bystander

Bystander — Fri, 24 Jul 2009 00:30:38 +0000

A fine talent here. Many worthwhile points, well-made. Very interesting and informative.

By: paulstallard

paulstallard — Mon, 20 Jul 2009 20:12:53 +0000

Some nice counter arguments – interesting post.

By: Lucy

Lucy — Fri, 17 Jul 2009 14:11:11 +0000

Really interesting piece. I starting reading it already bored because I thought I knew what to expect from the copy, but was pleasantly surprised. Thank you for a quick and educated response to what was for me, one of the biggest non stories of the week.

By: Peter Copping

Peter Copping — Fri, 17 Jul 2009 11:30:36 +0000

Matthew would be right to write off some comments here as the usual “squash the teen” reaction. There are very few sources about this topic in the public domain thought there are some very expensive private sources. Given this, his report is an alternative to running a pre survey focus group. As it happens his local authority school Kidbrooke Arts College (actually a long established London comprehensive) would be an ideal site for taking the project further since it is accidentally highly representative of London, rich and poor, white, black and asian etc.
That said I think Matthew deserved better from a number of people. He had to find his work experience by befriending a dog , The planning was rather ad hoc, and perhaps more involvement from all concerned with supporting him would have yielded better results. However he and his erstwhile employers are to be congratulated in startng a debate.