Comments on: Social Media Does Increase Revenues http://wearesocial.net/blog/2009/07/social-media-increase-revenues/ Tue, 09 Mar 2010 17:17:13 -0500 http://wordpress.org/?v=abc hourly 1 By: Social Networking Software http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1880 Social Networking Software Wed, 24 Feb 2010 16:51:16 +0000 http://wearesocial.net/?p=2322#comment-1880 Measuring ROI through social media is one of the toughest jobs going. However given the proper amount of planning and a well thought out execution social networking can absolutely be a huge boon to a companies bottom line. Measuring ROI through social media is one of the toughest jobs going. However given the proper amount of planning and a well thought out execution social networking can absolutely be a huge boon to a companies bottom line.

]]> By: Dino http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1527 Dino Fri, 18 Dec 2009 16:24:09 +0000 http://wearesocial.net/?p=2322#comment-1527 Overall, though it sees that companies can't reveal any solid data whether they are generating significant revenues through social media. As opposed to advertising programs, social media does not seem clear up to now how it can affect buying decision... Overall, though it sees that companies can't reveal any solid data whether they are generating significant revenues through social media. As opposed to advertising programs, social media does not seem clear up to now how it can affect buying decision…

]]> By: WOMUK » Blog Archive » Social Media Measurement Formula : E=MC2 http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1226 WOMUK » Blog Archive » Social Media Measurement Formula : E=MC2 Fri, 21 Aug 2009 14:10:12 +0000 http://wearesocial.net/?p=2322#comment-1226 [...] are many case studies showing how beneficial and profitable social media can indeed be, but the question remains: What are we measuring and Is there a way of working it [...] [...] are many case studies showing how beneficial and profitable social media can indeed be, but the question remains: What are we measuring and Is there a way of working it [...]

]]> By: Spooky http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1192 Spooky Thu, 06 Aug 2009 11:55:55 +0000 http://wearesocial.net/?p=2322#comment-1192 Will Niki Gomez be correcting this? If not, will you be using Niki again?<br><br>As everyone else has pointed out, the evidence does not support the headline. It should have said:<br><br> Profitable brands splash cash on Social Media<br><br>No surprise there, becuase they can afford to experiment. Will Niki Gomez be correcting this? If not, will you be using Niki again?

As everyone else has pointed out, the evidence does not support the headline. It should have said:

Profitable brands splash cash on Social Media

No surprise there, becuase they can afford to experiment.

]]> By: Pass It On Media - Social Media Measurement Formula : E=MC2 http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1189 Pass It On Media - Social Media Measurement Formula : E=MC2 Wed, 05 Aug 2009 14:45:56 +0000 http://wearesocial.net/?p=2322#comment-1189 [...] are many case studies showing how beneficial and profitable social media can indeed be, but the question remains: What are we measuring and Is there a way of working it [...] [...] are many case studies showing how beneficial and profitable social media can indeed be, but the question remains: What are we measuring and Is there a way of working it [...]

]]> By: Survival of the nicest « ALL THAT IS GOOD http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1182 Survival of the nicest « ALL THAT IS GOOD Sat, 01 Aug 2009 10:53:31 +0000 http://wearesocial.net/?p=2322#comment-1182 [...] and interesting, and Charlene made clear that this is a correlation and not a causal link. But still some people have got a bit over-excited about the study and claim that it proves that engaging in Social Media improves financial [...] [...] and interesting, and Charlene made clear that this is a correlation and not a causal link. But still some people have got a bit over-excited about the study and claim that it proves that engaging in Social Media improves financial [...]

]]> By: oasisinteractive http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1174 oasisinteractive Thu, 30 Jul 2009 07:20:26 +0000 http://wearesocial.net/?p=2322#comment-1174 Great Post! Just got to know of your site. Great content you have here! We're actually a digital agency from Singapore. And just like you, we love to keep up with trends in the digital sphere and share information. :) <br><br>We've followed you on Twitter and we're looking forward to more content from you! :)<br><br>Good day! Great Post! Just got to know of your site. Great content you have here! We're actually a digital agency from Singapore. And just like you, we love to keep up with trends in the digital sphere and share information. :)

We've followed you on Twitter and we're looking forward to more content from you! :)

Good day!

]]> By: DaGood http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1171 DaGood Wed, 29 Jul 2009 11:37:58 +0000 http://wearesocial.net/?p=2322#comment-1171 I agree with armandoalves, and Charlene Li herself: The study shows a correlation, not a causation.<br><br>I could just as easily say that this study shows how far we are from proving ROI:<br><br>The companies at the top in terms of financial performance are able to use more resources on social media, despite the fact that it has not yet been proven to provide a return on this investment.<br><br>Even more clearly: companies at the bottom of the list - under more pressure to prove the specific return on every penny spent - are less inclined to use resources for social media.<br><br>What will be interesting is that this may create a gulf, with the companies who are able to invest pulling away from the others who cannot justify the investment in difficult times. I agree with armandoalves, and Charlene Li herself: The study shows a correlation, not a causation.

I could just as easily say that this study shows how far we are from proving ROI:

The companies at the top in terms of financial performance are able to use more resources on social media, despite the fact that it has not yet been proven to provide a return on this investment.

Even more clearly: companies at the bottom of the list – under more pressure to prove the specific return on every penny spent – are less inclined to use resources for social media.

What will be interesting is that this may create a gulf, with the companies who are able to invest pulling away from the others who cannot justify the investment in difficult times.

]]> By: Kunal Kripalani http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1170 Kunal Kripalani Wed, 29 Jul 2009 02:08:55 +0000 http://wearesocial.net/?p=2322#comment-1170 Here's a very relevant slide show to chew on. It looks at implementation right through to monetisation of the social media channel:<br><br><a href="http://www.slideshare.net/econsultancy/e-consultancy-social-media-monetisation-case-study-442177" rel="nofollow">http://www.slideshare.net/econsultancy/e-consul...</a> Here's a very relevant slide show to chew on. It looks at implementation right through to monetisation of the social media channel:

http://www.slideshare.net/econsultancy/e-consul...

]]> By: armandoalves http://wearesocial.net/blog/2009/07/social-media-increase-revenues/comment-page-1/#comment-1164 armandoalves Tue, 28 Jul 2009 00:19:58 +0000 http://wearesocial.net/?p=2322#comment-1164 Charlene and Altimeter have done a great job, but are clear to state that there only is a slight CORRELATION and not CAUSATION between financial performance and social media engagement.<br><br>These brands were already doing great customer service, had great products/services and were offering value even before social media was all the buzz. <br>Add to that some sample bias, with lots of brands aren't even present on the index, and do get sound sales figures even if their social media engagement isn't that famous.<br><br>Post-hoc arguments are one of the worst traps in marketing, and although in many cases there is an important contribution from SM, let's not mix the concepts. Charlene and Altimeter have done a great job, but are clear to state that there only is a slight CORRELATION and not CAUSATION between financial performance and social media engagement.

These brands were already doing great customer service, had great products/services and were offering value even before social media was all the buzz.
Add to that some sample bias, with lots of brands aren't even present on the index, and do get sound sales figures even if their social media engagement isn't that famous.

Post-hoc arguments are one of the worst traps in marketing, and although in many cases there is an important contribution from SM, let's not mix the concepts.

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