Comments on: Social Media Does Increase Revenues

By: Pawankumar Sharma

Pawankumar Sharma — Mon, 26 Apr 2010 12:24:03 +0000

right now its just the tip of the iceberg on social media marketing and evolution.best days lie ahead!

By: Social Networking Software

Social Networking Software — Wed, 24 Feb 2010 21:51:16 +0000

Measuring ROI through social media is one of the toughest jobs going. However given the proper amount of planning and a well thought out execution social networking can absolutely be a huge boon to a companies bottom line.

By: Social Networking Software

Social Networking Software — Wed, 24 Feb 2010 16:51:16 +0000

By: Dino

Dino — Fri, 18 Dec 2009 16:24:09 +0000

Overall, though it sees that companies can't reveal any solid data whether they are generating significant revenues through social media. As opposed to advertising programs, social media does not seem clear up to now how it can affect buying decision…

By: WOMUK » Blog Archive » Social Media Measurement Formula : E=MC2

WOMUK » Blog Archive » Social Media Measurement Formula : E=MC2 — Fri, 21 Aug 2009 14:10:12 +0000

[...] are many case studies showing how beneficial and profitable social media can indeed be, but the question remains: What are we measuring and Is there a way of working it [...]

By: Spooky

Spooky — Thu, 06 Aug 2009 11:55:55 +0000

Will Niki Gomez be correcting this? If not, will you be using Niki again?

As everyone else has pointed out, the evidence does not support the headline. It should have said:

Profitable brands splash cash on Social Media

No surprise there, becuase they can afford to experiment.

By: Pass It On Media - Social Media Measurement Formula : E=MC2

Pass It On Media - Social Media Measurement Formula : E=MC2 — Wed, 05 Aug 2009 14:45:56 +0000

[...] are many case studies showing how beneficial and profitable social media can indeed be, but the question remains: What are we measuring and Is there a way of working it [...]

By: Survival of the nicest « ALL THAT IS GOOD

Survival of the nicest « ALL THAT IS GOOD — Sat, 01 Aug 2009 10:53:31 +0000

[...] and interesting, and Charlene made clear that this is a correlation and not a causal link. But still some people have got a bit over-excited about the study and claim that it proves that engaging in Social Media improves financial [...]

By: oasisinteractive

oasisinteractive — Thu, 30 Jul 2009 07:20:26 +0000

Great Post! Just got to know of your site. Great content you have here! We're actually a digital agency from Singapore. And just like you, we love to keep up with trends in the digital sphere and share information.

We've followed you on Twitter and we're looking forward to more content from you!

Good day!

By: DaGood

DaGood — Wed, 29 Jul 2009 11:37:58 +0000

I agree with armandoalves, and Charlene Li herself: The study shows a correlation, not a causation.

I could just as easily say that this study shows how far we are from proving ROI:

The companies at the top in terms of financial performance are able to use more resources on social media, despite the fact that it has not yet been proven to provide a return on this investment.

Even more clearly: companies at the bottom of the list - under more pressure to prove the specific return on every penny spent - are less inclined to use resources for social media.

What will be interesting is that this may create a gulf, with the companies who are able to invest pulling away from the others who cannot justify the investment in difficult times.