Comments on: Looping the loop in social media

By: Mini-MeasurementCamp July / we are social

Mini-MeasurementCamp July / we are social — Mon, 06 Jul 2009 15:39:32 +0000

[...] presented a case study on our recent Dunlop campaign, with a measurement-focused angle. The key learning was what we ended up measuring was different [...]

By: Chris Nee

Chris Nee — Thu, 02 Jul 2009 10:42:20 +0000

Very nice. Good to see clever execution support a superb piece of content.

By: Chris Applegate

Chris Applegate — Thu, 02 Jul 2009 10:09:01 +0000

Thanks for your comments – though I wouldn't describe the change in circumstances a 'crisis' – it was just a situation that needed the record to be set straight. Perhaps five years ago it would have been a crisis, but social media's capability means they needn't be considered crises now – though you still have to think on your feet.

By: jordan

jordan — Wed, 01 Jul 2009 17:55:34 +0000

Nice to see useful case studies – great job guys, thanks for sharing

By: Anjali

Anjali — Wed, 01 Jul 2009 17:18:01 +0000

A good read, and nice insight into your process.

By: Rob Murray

Rob Murray — Wed, 01 Jul 2009 17:05:34 +0000

Really great example Chris, thanks for sharing. What's particularly interesting is the crisis management element as you don't often hear that reported. Cheers