Comments on: Coca-Cola: A social media case study

By: Coca-Cola and social media: Fans first / we are social

Coca-Cola and social media: Fans first / we are social — Wed, 03 Mar 2010 16:23:14 +0000

[...] see Coca-Cola: A social media case study (disclosure – Coca-Cola is a We Are Social client). View commentsComments Share Tweet [...]

By: ¿Por qué deben involucrarse las empresas en la Web 2.0? 2ª parte | Zoomoteca

Fri, 13 Nov 2009 12:42:29 +0000

[...] de los ejemplos contrarios a esta práctica obsoleta es la que está haciendo Coca-Cola, la marca mejor valorada según el último estudio de Interbrand, que ha creado páginas [...]

By: Samina

Samina — Tue, 01 Sep 2009 11:48:51 +0000

10 by 6 by 10 tactic- I want to know more! There must be a really fine line with having representatives, I wonder if they're ever seen as being bias towards Coca Cola. I think coke is a great social object- there's so much you can do around it. I was watching the Coke Library advert and found myself brainstorming ways they could build on it. At the moment the Facebook fan page has 3,657,067 fans, how do they choose and create social content that appeals to everyone? Do they have an idea of demographics? I guess I'm just curious to know how it changes by market.

By: glindfordsmith

glindfordsmith — Mon, 31 Aug 2009 05:05:15 +0000

I am not sure Coca Cola really needs social media, though (although it definitely could and would not hurt). After all, I cannot imagine that I know any Americans that have never bought or drank soda from a 2-liter bottle, but I would be hard pressed to find someone that could actually quantify a liter of gasoline.

By: « Interdire Facebook au travail, c’est comme interdire le téléphone » - Le blog de Tom

Wed, 05 Aug 2009 16:32:12 +0000

[...] fonction et leur appartenance à la société s’ils évoquent cette dernière. Coca Cola a aussi accéléré le mouvement, récemment, en ce qui concerne la présence de sa marque sur les médias [...]

By: « Interdire Facebook au travail, c’est comme interdire le téléphone » : Entreprise Globale

Tue, 04 Aug 2009 09:17:04 +0000

By: stewartatkins

stewartatkins — Mon, 27 Jul 2009 17:42:27 +0000

Useful aid to support pitching social media especially to the skeptical or tose just not too aware…

By: renaissance chambara alias Ged Carroll - Links of the day

renaissance chambara alias Ged Carroll - Links of the day — Sat, 25 Jul 2009 00:02:07 +0000

[...] Coca-Cola: A social media case study / we are social [...]

By: Sunday Tit-bits « Brendan Hughes

Sunday Tit-bits « Brendan Hughes — Sun, 12 Jul 2009 20:04:01 +0000

[...] do social media; blogs, Twitter, YouTube, Facebook the lot. Sure who doesn’t at this stage? (rhetorical [...]

By: Charlie Treadwell

Charlie Treadwell — Thu, 09 Jul 2009 17:43:06 +0000

Social Media certification, that's a great idea!