Comments on: Stop campaigning and start committing

By: Social media in 2010 / we are social

Social media in 2010 / we are social — Wed, 06 Jan 2010 18:32:23 +0000

[...] I agree with David. This year, companies will understand the importance of investing for the long term in social media rather than just on specific campaigns – as Robin put it, “stop campaigning and start committing”. [...]

By: 2010 et les médias sociaux / we are social

2010 et les médias sociaux / we are social — Sun, 03 Jan 2010 14:15:49 +0000

[...] démarche à long terme, tout comme le rappelait également Robin dans un billet intitulé “Stop campaigning and start committing“, en juin dernier. Pour cela, les entreprises devront prendre part à la conversation au sein [...]

By: The best of the We Are Social blog, 2009 / we are social

The best of the We Are Social blog, 2009 / we are social — Fri, 01 Jan 2010 03:05:30 +0000

[...] Stop campaigning and start committing This post examines the need for marketers to move on from the traditional idea of ‘campaigns’ to longer term commitments, and the structural issues that hinder this. [...]

By: Social media: you need to pay to play / we are social

Social media: you need to pay to play / we are social — Wed, 07 Oct 2009 15:28:08 +0000

[...] The frustrating thing is that measuring the ROI of social media is tricky (as Scott Monty, Ford’s head of social media famously said “What’s the ROI of putting your pants on in the morning?”). However, I joined a social media agency not only because I am passionate about social media but mostly because I am 100% convinced that social media 1) will become a core activity for businesses of all shapes and sizes and 2) it will transform the way companies operate. To me, social media is a long term commitment. [...]

By: ASI

ASI — Tue, 07 Jul 2009 21:05:26 +0000

Nice work. Very encouraging to see clients realising that social takes time to build but it last for long time. you only get it when you reorient yourself around creating an ongoing relationship with people – there are no quarterly campaigns in human relationships….

By: Tim

Tim — Wed, 01 Jul 2009 20:46:37 +0000

Totally on board. One thought; Have you noticed the average time it takes taking a big budget TV ad from brief, creative concepting through to production, media placement and evaluation is roughly the same length of time as many a marketing director tenure? Apologies if you've already covered this but I think this is possibly a genuine barrier to the adoption of these new brand principles which I completely believe in.

By: Paul Isakson

Paul Isakson — Wed, 01 Jul 2009 02:59:48 +0000

Great stuff, Robin. Glad to see the commitment to this from the clients.

By: Robin Grant

Robin Grant — Tue, 30 Jun 2009 23:54:19 +0000

Thanks Scott – it's good to know it's going noticed outside of Europe!

By: scottmonty

scottmonty — Tue, 30 Jun 2009 18:38:00 +0000

Well said. Glad you have you continuing on this exciting work.