Comments on: The purchase funnel is no more

By: Top 10 bookmarks to start the week : Egill Harðar

Top 10 bookmarks to start the week : Egill Harðar — Mon, 04 Jan 2010 13:28:21 +0000

[...] The purchase funnel is no more Great post from early last year by Robin Grant, the managing director of We Are Social. [...]

By: The best of the We Are Social blog, 2009 / we are social

The best of the We Are Social blog, 2009 / we are social — Fri, 01 Jan 2010 03:11:26 +0000

[...] The purchase funnel is no more Spurred by McKinsey’s thinking about the consumer decision journey, this post looks at why the traditional model of the purchase funnel is no longer valid and what it should be replaced with. [...]

By: itjobs1

itjobs1 — Thu, 03 Dec 2009 14:41:16 +0000

The article is very nice we are help to social media.
www.staffingpower.com

By: dayoadefila

dayoadefila — Sun, 22 Nov 2009 06:33:18 +0000

The getting people thinking part is really the point. Marketers, advertising folks tend to – quite amazingly forget one of the primal laws of social science – Man is dynamic! Thanks Robin

By: local online marketing

local online marketing — Sat, 10 Oct 2009 04:10:25 +0000

The more you know about a subject matter, the more you realize that the so called experts are often not.

Don't let them fool you.

By: tillypick

tillypick — Thu, 10 Sep 2009 19:44:51 +0000

The McKinsey model is a big "duh!" And, it misses the point about the increasing number and types of triggers and influencers which the Forrester model suggests are important for us to think about.

Net is that how people's actual needs and awareness/perceptions/feelings about brands and products intersect continues to get more dynamic, complex and micro every day. It's both exciting and daunting. Fundamental to it all is the need to have a good grasp, from beginning to end, about how your customers behave and feel towards you and your products.

Call it funnel. Call it a very long tube. Call it an architecture. It's all the same at the end of the day. Know thy customer.

By: The Marketing Eye

The Marketing Eye — Thu, 23 Jul 2009 13:31:51 +0000

Mckinsey is confusing the psychology of buying with a marketer’s approach to intervening in the process.

The linear progression that McKinsey challenges is based on AIDA – Awareness, Interest, Desire & Action.

To my knowledge, nobody has ever maintained that this is how people buy. We have understood since Maslow was a boy that human actions are based on fulfilling needs. When we have a need, we set about fulfilling it at a speed dictated by the urgency of the requirement and the degree of risk in the decision.

AIDA remains valid and has its place for those that understand it. To claim insight from the revelation that purchases are needs and desires driven is like proclaiming the Earth orbits the Sun.
http://bit.ly/DE08j

By: stewartatkins

stewartatkins — Mon, 20 Jul 2009 18:26:25 +0000

There is a value in this if only to help articulate a communications strategy to a prospective client that goes beyond 'traditional' media and embraces the social kind as well in as integrated a fashion as we can best create. So from my current pragmatic perspective whether new or not if we can get it on to one slide and it helps win a pitch then right now its good!

By: From consideration to advocacy / we are social

From consideration to advocacy / we are social — Mon, 20 Jul 2009 16:25:56 +0000

[...] my post on the purchase funnel and the consumer decision journey was a little too academic for you, then meet Dave, and follow his idealised journey from initial [...]

By: Influence and Awareness within Social Media « Switched On Media

Influence and Awareness within Social Media « Switched On Media — Wed, 15 Jul 2009 23:30:33 +0000

[...] was a thought in response to the complex attempt at understanding the “consumer” buying cycle – an interesting attempt to model the new digital world. Whilst the process consumers go through [...]