Comments on: Who owns social media?

By: Name

Name — Mon, 13 Jul 2009 14:08:26 +0000

Interesting post - I suspect some overreporting in the results though, since use of social media is the hot topic of the moment. Respondents may be likely to either overstate their active participation OR not respond to the survey because they feel embarrassed by their lack of knowledge/action.

I haven't read the recruitment methodology though, because of the price; so someone may be able to set me straight

Regards

Jenny Baddeley

By: Name

Name — Mon, 13 Jul 2009 10:08:26 +0000

By: Social Steve

Social Steve — Mon, 29 Jun 2009 16:34:10 +0000

I suggests a few complimentary write ups to this article ...

1) "Brands in the Age of Social Media"
2) "Before You Start with Social Media"
3) "Measuring the Value of Social Media"

All can be found at www.socialsteve.wordpress.com

Social Steve

By: Jeremiah Owyang

Jeremiah Owyang — Sat, 27 Jun 2009 15:23:17 +0000

Let me probe into the data and see what I can find about who's in the cross functional team.

By: Robin Grant

Robin Grant — Sat, 27 Jun 2009 12:05:30 +0000

Hey Paul – I'd hope so, as the report costs a hefty $749. However, unfortunately, I haven't had the chance to get hold of a copy, so I couldn't tell you for sure…

By: Paul Madden

Paul Madden — Sat, 27 Jun 2009 10:53:16 +0000

Robin
Did the Forrester report articulate who in the organisation initiated setting up the cross-functional team? What were the challenges and barriers to this? Did this initially slow down the trial of activity?

By: Gifford Morley-Fletcher

Gifford Morley-Fletcher — Sat, 27 Jun 2009 00:15:29 +0000

Cross-functional is undoubtedly the way to go. It's all about finding champions in the different disciplines, so probably in different areas of your business, all genuinely interested in Social Media and happy to use it to promote their interests, but also all aligned according to a central message and values.

By: Christine

Christine — Fri, 26 Jun 2009 19:52:14 +0000

Unforunatelly, as we can see in the chart above, about 30% (which is a significant percentage!) of the companies have no – or at least not a clear strategy related to social marketing. What the chart actually shows, is that a lot of top managers do not yet properly understand the role social marketing is playing in people lives and how this could help their organizations. At “micro” level however, we notice that a great number of people (here employees) are aware of the multitude of social channels and are experimenting with them, trying to include social features in the projects they are directly responsible for. Hopefully, will not take too long for top managers to understand the meaning of this medium and encourage the formation of “cross-functional” teams, as best way to integrate social channels whithin business processes in a constructive manner.

By: Len Kendall

Len Kendall — Fri, 26 Jun 2009 19:30:34 +0000

Cross functional team makes so much sense. It doesn't come to title or role it comes down to people. There are going to be SM wizards across the organization and those are the people that need to be tapped into.