Hello, we are social. We’re a conversation agency with offices in London, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping Heinz, HP, Unilever, Tesco, Orange, Eurostar, Kleenex, PayPal & Hotels.com.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
Amongst the famous examples of Dell, Ford, Zappos, Skype and the like, Best Buy may not be the first company that comes to mind when thinking about which companies using are using social media well.
However, in reality they’re as advanced as any of the examples I give above – let’s start with a short introduction from Best Buy’s Chief Marketing Officer, Barry Judge:
Let’s finish with a 4 minute video looking at Best Buy’s internal use of social media followed by a 20 minute interview with Best Buy’s CEO Brad Anderson talking about the issues in detail:
http://www.thestrategyweb.com/news-update-best-of-the-day-116 News Update – Best of the Day
[...] the acquisition of 50% of Carphone Warehouse’s European stores. Yes, we are talking of Best Buy. Robin Grant summarizes insights of their success in the social media [...]
http://www.mediaquake.co.uk/ Philip Buxton
great – do they use any agencies to help them with all this?
http://tedshelton.blogspot.com tshelton
Hi Philip! Best Buy with $40 billion in annual revenue is one of the biggest retailers in the world. So it would be no surprise to you to learn that they have LOTS of help. I am happy to say that since 2007 the team here at The Conversation Group has been working closely with Best Buy. That having been said, the amount of work that they have done themselves, grass roots internal people getting great stuff done, should not be underestimated. In our view this is really the ONLY way to succeed — as an agency we try to serve as a catalyst for internal champions to make real change happen. I would be happy to discuss further with you.
http://www.bazaarvoice.com/ Håkan Thyr
Best Buy works with several agencies. In regards to the user-generated content side of things, they use Bazaarvoice. They have Ratings & Reviews, Ask & Answer and MobileVoice to capture and amplify the voice of their customers.
http://twitter.com/Gina_BestBuy Gina
Hi Phillip,
My team and I manage and moderate many of the Best Buy's social media engagements. While we have vendor partners who help with some aspects of our engagements, much is done on site.
Gina Manager, Communities Creating meaningful communication in a virtual world My blog: forums.bestbuy.com My Twitter: twitter.com/Gina_BestBuy
http://twitter.com/jcaukin Jennifer Caukin
Great social media case study on Best Buy. Really liked seeing how its actively embraced by their CMO.
Congratulations to the internal grass-roots people mentioned by T. Shelton. I'd love to hear more about what they did. Now THAT would make for an interesting story.
http://www.socialmediaclub.org/2009/06/04/conversation-12-empowering-the-workforce-with-social-media/ Conversation 12: Empowering the workforce with social media | Social Media Club
[...] up to are Ford’s @ScottMonty and Comcast’s Frank Eliason @ComcastCares.” Related Links: “Best Buy: A Social Media Case Study” We are Social, by Robin Grant, May 2009 “Internal Use of Social Media,” Transparancy Not [...]
bill
Why would you not think an electronics company that sells computers and other connectivity devices would be ahead of the curve in social media? Seems more likely than Ford.
http://interactivehabitat.com/ Cardinal
Curious, how big is your team? BTW- Great job on all the social initiatives BB has implemented.
http://wearesocial.net/blog/2009/07/coca-cola-social-media-case-study/ Coca-Cola: A social media case study / we are social
[...] on from our Best Buy social media case study back in May, I thought it worth looking at what the FMCG giant Coca-Cola are up to in social [...]
http://nextup.wordpress.com/2009/07/19/how-to-be-a-bad-representative-for-your-brand-in-140-characters-or-less/ How to be a Bad Representative for Your Brand in 140 Characters or Less « NextUp
[...] has received lots of praise for their innovative use of social media, both internally and externally. As someone [...]
http://digitalprescriptions.wordpress.com/2009/07/20/the-social-web%e2%80%99s-most-engaged-brands/ The social web’s most engaged brands « Digital PRescriptions
[...] notable case studies include US electronics retailer Best Buy and soft drink giant Coca Cola, by Robin Grant from We Are Social. Michael Litman from Consolidated [...]
http://ramiroamaral.wordpress.com/2009/07/26/twelpforce/ Twelpforce « LESS TALKING, MORE CONVERSATION
[...] this post from We Are Social you can see a video of Best Buy’s CMO explaining how they understand [...]
[...] Grant of the agency, “We Are Social“, which started in June 2008 wrote an article showcasing Best Buys (their client) new focus on social media. In this article it contains a fantastic video which I think every communication professional [...]
http://www.competingonexecution.com/2009/10/how-best-buy%e2%80%99s-execution-culture-creates-social-media-success/ How Best Buy’s Execution Culture Creates Social Media Success — Competing on Execution
[...] BestBuy: A Social Media Case Study [...]
http://blogs.webtrends.com/blog/2009/10/07/the-operations-side-of-social-media-marketing/ » The Operations Side of Social Media Marketing Official Webtrends Company Blog
[...] Best Buy (source and source) [...]
http://socialmediacasestudies.wordpress.com/2009/12/02/bestbuy/ Best Buy « Social Media Case Studies
[...] Best Buy By Tod Link [...]
http://twitter.com/yuridebura yuri debura
I heard Mike speak at the Atlantic Internet Marketing conference in Halifax this morning.
Fantastic. What a great business story. Imagine making money and giving service.
Thanks Mike, your talk was very motivational for business owners who are feed up with big companies idea of service.
http://wearesocial.net/fr/blog/2010/01/2010-les-mdias-sociaux/ 2010 et les médias sociaux / we are social
[...] les médias sociaux au-delà de campagnes ponctuelles et qui parle de Best Buy comme un benchmark (Robin Grant avait parlé de Best Buy et des médias sociaux également sur ce blog il y a quelques mois sur ce [...]
http://wearesocial.net/blog/2010/01/social-media-2010/ Social media in 2010 / we are social
[...] Buy as a benchmark of a company that has really managed to leverage social media strategically (Robin wrote about Best Buy and social media a few months [...]
http://timeschange.wordpress.com/2010/01/06/2010-the-year-of-social-media/ 2010: The year of social media « Trends in Communication
[...] Buy as a benchmark of a company that has really managed to leverage social media strategically (Robin wrote about Best Buy and social media a few months [...]
http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/ Is Bureaucracy the Enemy of Social Media? | Community Organizer 2.0
[...] media. Their company culture is young, open, interested in change, and very customer-oriented. Best Buy, the largest US retailer of electronics, beautifully embraced social media in 2009 and is really [...]
http://wearesocial.net/blog/2010/01/mildly-popular-blogs-stats-laid-bare/ A mildly popular blog’s stats laid bare / we are social
[...] As you can see, although all the popular posts have high engagement figures, it’s clear there are other factors at play, with some posts looking like search may have been an important factor in their success (for example Why do people use Twitter? and Best Buy: A social media case study). [...]
http://www.rhuey46.com/?p=109 Social Media, a tactic for branding and participation | Rhuey46
http://www.searchofficespace.com/usa/office-space/new-york-city-executive-suites.html Executive Suites New York City
Nice information. Its usefulness and significance is overwhelming the way you covered all the basic necessary information is really impressive, good work keep it up.
http://www.reactorr.com/blog/index.php/2010/10/40-social-media-case-studies/ » 40 Social Media Case Studies Online Branding Blog – reactorr.com – online branding, internet marketing, social media, SEO
[...] Best Buy: A social media case study [...]
http://www.cosmediaconsulting.com/blog/social-media/social-media-case-studies Social Media Case Studies | Cosmedia Consulting
[...] Best Buy: A social media case study [...]
http://eurorscgpr.com/eurorscgfashion/?p=140 Trendspotting: Attention to Retail « Euro RSCG Worldwide PR Fashion
[...] stores a desired destination? Electronics and appliance chain Best Buy (already a social media early adopter) is experimenting by teaming up with the Shopkick iPhone app to send offers to consumers as they [...]
http://www.spotlightideas.co.uk/?p=2670 Spotlight Ideas » Social Media Case Studies
[...] Best Buy (worldwide) (appraisal). online retail – electronics. Source: We Are Social [...]
http://www.proactivereport.com/c/pr/social-business/ Be a Social Business: PR Trends in 2011 | Social Media Strategy | Online PR | Proactive Report | Sally Falkow
[...] is being used very effectively by Dell and Starbucks. Imagine doing the same thing internally, like Best Buy has done. Let your people contribute ideas and have a say. Be a little more democratic in your business [...]
http://mccollinsmedia.com/4-social-media-case-studies-to-learn-from/ 4 Social Media Case Studies to learn from
[...] know is the electronic retail chain, that has done really well in its marketing efforts online. Robin Grant writes about how Best Buy created a good presence online using social [...]
http://brainblogger.de/2011/06/media-markt-0-internet-1/ Media Markt 0 – Internet 1 – Brainblogger – Denken, Zukunft, Gehirn, Kultur, Evolution
[...] Wut und Enttäuschung etwas konstruktives entgegensetzen kann sei an der Stelle die Pendant-Marke BestBuy in den USA erwähnt. Vielleicht sollte Media Markt die mal in den kommenden Jahren anrufen um sich zu [...]
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qwghlm: Back from the pub. Was a lovely evening with so many lovely @wearesocial people. I feel so privileged to have known and been with them 22 mins ago
_vio_: @danmoselee i made it out of the nowhere bus! Wooohooo. good luck with your directions and stuff 25 mins ago
JaswinderVirdee: Said goodbye to not only my mentor and my boss but also a friend. Going to miss @qwghlm good luck to him and his future. See you soon friend 42 mins ago
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JaswinderVirdee
