Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, Tesco, Orange, Eurostar, Kleenex & Hotels.com.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
Amongst the famous examples of Dell, Ford, Zappos, Skype and the like, Best Buy may not be the first company that comes to mind when thinking about which companies using are using social media well.
However, in reality they’re as advanced as any of the examples I give above – let’s start with a short introduction from Best Buy’s Chief Marketing Officer, Barry Judge:
Let’s finish with a 4 minute video looking at Best Buy’s internal use of social media followed by a 20 minute interview with Best Buy’s CEO Brad Anderson talking about the issues in detail:
great – do they use any agencies to help them with all this?
http://tedshelton.blogspot.com tshelton
Hi Philip! Best Buy with $40 billion in annual revenue is one of the biggest retailers in the world. So it would be no surprise to you to learn that they have LOTS of help. I am happy to say that since 2007 the team here at The Conversation Group has been working closely with Best Buy. That having been said, the amount of work that they have done themselves, grass roots internal people getting great stuff done, should not be underestimated. In our view this is really the ONLY way to succeed — as an agency we try to serve as a catalyst for internal champions to make real change happen. I would be happy to discuss further with you.
http://www.bazaarvoice.com/ Håkan Thyr
Best Buy works with several agencies. In regards to the user-generated content side of things, they use Bazaarvoice. They have Ratings & Reviews, Ask & Answer and MobileVoice to capture and amplify the voice of their customers.
http://twitter.com/Gina_BestBuy Gina
Hi Phillip,
My team and I manage and moderate many of the Best Buy's social media engagements. While we have vendor partners who help with some aspects of our engagements, much is done on site.
Gina Manager, Communities Creating meaningful communication in a virtual world My blog: forums.bestbuy.com My Twitter: twitter.com/Gina_BestBuy
http://twitter.com/jcaukin Jennifer Caukin
Great social media case study on Best Buy. Really liked seeing how its actively embraced by their CMO.
Congratulations to the internal grass-roots people mentioned by T. Shelton. I'd love to hear more about what they did. Now THAT would make for an interesting story.
Why would you not think an electronics company that sells computers and other connectivity devices would be ahead of the curve in social media? Seems more likely than Ford.
http://interactivehabitat.com/ Cardinal
Curious, how big is your team? BTW- Great job on all the social initiatives BB has implemented.
http://www.searchofficespace.com/usa/office-space/new-york-city-executive-suites.html Executive Suites New York City
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