http://wearesocial.net/blog/2009/05/big-brands-embracing-social-media/ Fri, 18 May 2012 02:07:00 +0000 hourly 1 http://wearesocial.net/blog/2009/05/big-brands-embracing-social-media/comment-page-1/#comment-2148 laurent Fri, 15 May 2009 21:35:43 +0000 http://wearesocial.net/?p=1651#comment-2148 "not just in how to embrace social media, but how important it is to know the community you want to build around".<br>Very true and doable now that all the conversations allow one to map communities of like minded folks and listen to them. And you mention 'put an impressive effort into research'. Very important point. To often I see social media initiatives that have no strategy, no targeting (identifying the community that's relevant to them) and don't understand it takes time. “not just in how to embrace social media, but how important it is to know the community you want to build around”.
Very true and doable now that all the conversations allow one to map communities of like minded folks and listen to them. And you mention 'put an impressive effort into research'. Very important point. To often I see social media initiatives that have no strategy, no targeting (identifying the community that's relevant to them) and don't understand it takes time.

]]> http://wearesocial.net/blog/2009/05/big-brands-embracing-social-media/comment-page-1/#comment-907 laurent Fri, 15 May 2009 17:35:43 +0000 http://wearesocial.net/?p=1651#comment-907 "not just in how to embrace social media, but how important it is to know the community you want to build around".<br>Very true and doable now that all the conversations allow one to map communities of like minded folks and listen to them. And you mention 'put an impressive effort into research'. Very important point. To often I see social media initiatives that have no strategy, no targeting (identifying the community that's relevant to them) and don't understand it takes time. “not just in how to embrace social media, but how important it is to know the community you want to build around”.
Very true and doable now that all the conversations allow one to map communities of like minded folks and listen to them. And you mention 'put an impressive effort into research'. Very important point. To often I see social media initiatives that have no strategy, no targeting (identifying the community that's relevant to them) and don't understand it takes time.

]]> http://wearesocial.net/blog/2009/05/big-brands-embracing-social-media/comment-page-1/#comment-906 Posts about social media as of May 15, 2009 Fri, 15 May 2009 13:18:15 +0000 http://wearesocial.net/?p=1651#comment-906 [...] … TRAFFIC RISES WITH CELEBRITY APPRENTICE SOCIAL MEDIA SUMMIT - EARLY BIRD DISCOUNT ENDS Big brands embracing social media - wearesocial.net 05/15/2009 Thinking Digital has been one of the most varied and stimulating [...] [...] … TRAFFIC RISES WITH CELEBRITY APPRENTICE SOCIAL MEDIA SUMMIT – EARLY BIRD DISCOUNT ENDS Big brands embracing social media – wearesocial.net 05/15/2009 Thinking Digital has been one of the most varied and stimulating [...]

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