Comments on: The death of the microsite, act IV

By: English Tutor

English Tutor — Mon, 05 Mar 2012 05:15:00 +0000

With the new algorithm, especially the Panda update, now we need to work so much harder to rank in the search engines. Good original content and quality links become top priority.RIP micro sites.

By: John

John — Sun, 21 Mar 2010 10:54:29 +0000

No ones arguing that a poorly thought out/executed brochure micro-site is a heavy chain around a corporate neck. However, from experience I can assure you that well planned, integrated micro-sites can generate interest, mcse online.

By: whosting

whosting — Mon, 15 Mar 2010 08:24:51 +0000

HI this is whosting..It's not not just the microsite that's dead (and I think you are digging specifically at Flash fluff in your articles) - but the website and browser as we know them are fading away too.www.hostplannet.com

By: The best of the We Are Social blog, 2009 / we are social

The best of the We Are Social blog, 2009 / we are social — Fri, 01 Jan 2010 03:08:13 +0000

[...] The death of the microsite, act IV A post looking at the death of the microsite and the rise of the real-time web, and what impact it will have on the agency landscape, with some insightful debate in the comments. [...]

By: williamsacott

williamsacott — Thu, 17 Dec 2009 11:03:09 +0000

Clients want more of an emphasis on igniting conversation and less on the rich, textured sites that have typically accompanied their campaigns. The goal, as EVB CEO Daniel Stein put it, is to “stop building $1 million microsites that attract [only] 10,000 visitors.”

Advising a client to skip a $200,000 microsite in favour of a free Facebook page or social network built on Ning for $25 per month might be the right move, but it begs the question of whether the agency can make money. By best web hosting company

By: Losing To The Social Web: Visualized «

Losing To The Social Web: Visualized « — Sat, 12 Dec 2009 21:15:40 +0000

[...] (via Martina on Adverblog) that talked about the end of the destination web, along with adage, we are social and adweek about how the times are fading for websites and microsites are dead – Geoff posted a [...]

By: We Are Social’s Monday Mashup #3 / we are social

We Are Social’s Monday Mashup #3 / we are social — Mon, 23 Nov 2009 16:55:31 +0000

[...] then read on. This post from Unmissable blog looks at the decline of the ‘destination web’ (a topic we’ve covered here in the past) and suggests that the sun is setting on branded websites and microsites as social media swallows [...]

By: Losing To The Social Web: Visualized | Unmissable Prize Promotions and Incentives

Mon, 16 Nov 2009 10:11:55 +0000

By: 34dfSDER45

34dfSDER45 — Thu, 12 Nov 2009 16:21:18 +0000

With the rise of the real-time update streams being popularized by Facebook, Twitter and FriendFeed, users are becoming accustomed to a constantly-changing flow of pictures, videos and new snippets. Even actively-maintained websites seem locked in languid stupor in comparison.

This will change company’s interactions with customers, who will start to expect and then demand real-time interaction online marketing [...] The style will shift from slickly-produced mass marketing to a one-on-one responsive back and forth. Smart marketers will think less in terms of selling and more in terms of relationship building.

By: Loosing To The Social Web: Visualized | Digital Buzz Blog

Loosing To The Social Web: Visualized | Digital Buzz Blog — Tue, 06 Oct 2009 13:03:46 +0000