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Marketers to spend more on social media

by Robin Grant in News on 18 March 2009 at 14:23

It good to see most marketers seem to have got the message about the value and effectiveness of social media activities. A new report out from Forrester this week shows that 53% of are planning to increase their spending in the next six months, despite the rescission:

Marketers to increase social media marketing spending

tagged: advertising and marketing spend, Forrester, social media marketing

ADMAVEN

The Forrester Report is worth a read - the point isn't that they are spending more - it's that marketers are spending more without appropriate tools to help them with insights and tactics.