Marketers to spend more on social media

by Robin Grant in News on 18 March 2009 at 14:23 Google+

It good to see most marketers seem to have got the message about the value and effectiveness of social media activities. A new report out from Forrester this week shows that 53% of are planning to increase their spending in the next six months, despite the rescission:

Marketers to increase social media marketing spending

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  • http://twitter.com/alexkim/statuses/1348630258 alexkim (Alex Kim)

    Twitter Comment


    Good to see Social Media, especially Twitter, on everyone’s mind when it comes to making an impact [link to post] – It does work!

    – Posted using Chat Catcher

  • http://admaven.blogspot.com ADMAVEN

    The Forrester Report is worth a read – the point isn't that they are spending more – it's that marketers are spending more without appropriate tools to help them with insights and tactics.

  • http://cuthbertsteel.wordpress.com/2009/03/18/brand-vs-channels-playing-the-frame-game/ Brand vs Channels: Playing the frame game « Marketing Strategy’s Wicked Problem

    [...] is best created using a test and learn experimental approach. The same report also shows that 53% of those same marketers expect to increase spending – meaning that once they learn about it, they can deploy [...]

  • http://admaven.blogspot.com ADMAVEN

    The Forrester Report is worth a read – the point isn't that they are spending more – it's that marketers are spending more without appropriate tools to help them with insights and tactics.

  • http://twitter.com/kwes/statuses/1353001573 kwes (Kyle Westgard)

    Twitter Comment


    Marketers to spend more on social media [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/RobHendricks/statuses/1356991612 RobHendricks (RobHendricks)

    Twitter Comment


    53% of marketers increasing $ spent with social media sites! Read = [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/peterbrady/statuses/1497490336 peterbrady (peterbrady)

    Twitter Comment


    Reading: Marketers to spend more on social media [link to post]

    – Posted using Chat Catcher