I do agree with building context around advertisers. If they can generate a topic interesting enough to attract followers then go for it but DO NOT interrupt.

If social media is about building relationships and conversations are a part of that process then surely it is vital to bear in mind that a conversation is by nature about taking turns and contributing. Barging into conversations and shouting at people will not win you any friends.

Also: I think that the research showing that young people are turned off by brands advertising via sms and text messaging is very relevant here. I see Twitter and SMS to be selective and personal and no place for intrusive advertising/marketing.

The sad part is that in this tactic is there is nothing new, it's endorsement plus interruption. I'd rather see a Twitterer building more context around the advertisers, even having Scoble host an objective interview, ask tough questions. The Seagates of the world can handle it.

That's the way social media becomes something different, more valuable for both the advertiser and the advertisee (that's me)

RT: @Armano So what’s the word on the street about people advertising in Twitter streams? [link to post]

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So what’s the word on the street about people advertising in Twitter streams? [link to post] (via @Armano)

– Posted using Chat Catcher

So what’s the word on the street about people advertising in Twitter streams? [link to post]

– Posted using Chat Catcher

They should be focused on creating an outstanding product/service, taking advantage of word-of-mouth and building a strong community. This takes time, and skipping all these stages lead to poor community relationships and failure. We are great at ignoring ads. With higher conversation frequencies on Twitter, these ads quickly becomes noisy.