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Twitter’s UK traffic trebles in a month

by Robin Grant in News on 10 February 2009 at 22:22

Twitter's UK traffic trebles in January 2009

Compared to the graph covering the 12 months up until January, that’s astounding growth (as that itself was just a few weeks ago):

Twitter's UK traffic growth in 2008

To quote Hitwise’s Robin Goad:

Last week Twitter became one of the 100 most visited websites in the UK for the first time. It ranked 91st, placing above online heavyweights such as Expedia UK (96), Gumtree (100), easyJet (101), Digital Spy (103) and Money Supermarket (105).

However, the service is likely even more popular than our numbers imply, as we are only measuring traffic to the main Twitter website. If the people accessing their Twitter accounts via mobile phones and third party applications (such as Twitterrific, Twitterfeed and Tweetdeck) were included, the numbers would be even higher.

Now of course, you might think this was down to the Stephen Fry effect, but we couldn’t possibly comment.*

What will be interesting if Twitter really does go mainstream (which until today, I can’t say I really thought was going to happen), is that, unlike Facebook, Twitter seems to exhibit the same sort of power law relationships as blogs do. Which means the bigger it gets, the more effective work we’ll be able to do for our clients through it…

*disclosure: Stephen is a client of ours and we helped get him going on Twitter.

Update: Drew Benvie on who all these new users are.

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  • There's loads of traffic going their way, but I'm beginning to question how much it's worth at the moment. Everyone, literally, everyone I've talked to who'd be classed as a 'norm' (read regular consumer) has said 'I don't get it'. I've had well over a dozen friends from students to journo's who don't understand what it's there for, what do to with it and why they'd keep on using it. WHich, to be honest, has made me think for a second.

    You know, originally, with the texting facility, it was so people could find out what their friends, collegues, and such were doing, that's what made it so popular at SXSW in 07, and if explained clearly would let those 'I don't get it' people, get it. But now it seems to be so much more than that, it's like a massive networking, chat room, community, social network, conversation machine, and we can see the uses for it in terms of marketing, etc like you said with the power law side of things, but if the general masses can't see a use for it other than 'following celebrities' in the long run, will the traffic stick around, and if they're only looking at celebrities streams, how can it be a fertile ground for clients?
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