Social media inside the enterprise / we are social

Hello, we are social. We are a conversation agency. We help brands to listen, understand and engage in conversations in social media.

We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.

We’re already helping Coca-Cola, Ford, Unilever, Microsoft, Tesco, Orange, Eurostar, Absolut and WWF.
If you’d like to chat about us helping you too, then give us a call on +44 20 7851 7560 or drop us an email.

Social media inside the enterprise

by Robin Grant in News on 22 February 2009 at 16:22

When Nathan and I started We Are Social back in June, we were keen to get things right from the start, in terms of agency structure, processes and our own use of social media tools within the business. In fact, we’ve been using a wiki as the backbone of the business since before we came up with a name or incorporated as a limited company.

However, as the company grows, we’re discovering it’s not all plain sailing, with the wiki proving more useful in some areas than others, and with varied usage rates amongst different individuals, despite my clarion call to RTFW and to PIOTFW.

It seems we’re not alone:

McKinsey has studied more than 50 early adopters to garner insights into successful efforts to use Web 2.0 as a way of unlocking participation. We have surveyed, independently, a range of executives on Web 2.0 adoption. Our work suggests the challenges that lie ahead. To date, as many survey respondents are dissatisfied with their use of Web 2.0 technologies as are satisfied.

They go on to list six critical factors that ‘determine the outcome of efforts to implement these technologies’ – if you’re struggling with these sort of issues yourself, it’s well worth a read…

tagged: Enterprise 2.0, McKinsey, wiki

Roger, Online PR Agency C&M

i agree. doing the same here. basing much of it on the 37signals suite - backpack, basecamp, etc. clearly, RTFW and PIOTFW only works for those with wiki dispositions...

other folks work better without them, and if that's what works then that's what works.... don't know about you, but i find it far more rewarding to help people do great things than nag them about filing! all these tools are great, but sometimes its better to just let people get on with it....