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Scalable intimacy

by Robin Grant in News on 28 February 2009 at 16:50

A great (but manageably short) presentation from Mike Troiano, formerly the founding CEO of OgivlyInteractive, on his concept of ‘scalable intimacy’:

More intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise.

He echoes nicely what we’ve been saying for a while – those we reach with the work that we do for our clients end up a lot more engaged with our clients brands, and therefore we can achieve meaningful results with much lower initial numbers than marketers are used to ‘reaching’ through traditional advertising.

tagged: advertising, Mike Troiano, presentations, scalable intimacy, social media, social media marketing

faris

indeed mate!

The fact that you can microbroadcast phatic affection enables the formation of larger number of weak social ties. Or something.

http://farisyakob.typepad.com/blog/2008/10/regressive-expressions-or-please-dont-use-twitter-like-a-billboard.html
Lauren Fisher

Great post and presentation. That one quote sums up the benefits of social media and meaningful dialogue perfectly.

It's no longer just about the numbers that you reach or engage with directly, but the numbers that they reach and engage with etc..
Mike Troiano

Thanks, Robin!