Scalable intimacy

by Robin Grant in News on 28 February 2009 at 16:50 Google+

A great (but manageably short) presentation from Mike Troiano, formerly the founding CEO of OgivlyInteractive, on his concept of ‘scalable intimacy’:

More intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise.

He echoes nicely what we’ve been saying for a while – those we reach with the work that we do for our clients end up a lot more engaged with our clients brands, and therefore we can achieve meaningful results with much lower initial numbers than marketers are used to ‘reaching’ through traditional advertising.

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  • http://twitter.com/pink_escape/statuses/1262722603 pink_escape (Jo Goodwin)

    Twitter Comment


    Marketing is changing and marketers need to change too. [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/Gommit/statuses/1265015015 Gommit (Finnur Magnusson)

    Twitter Comment


    Scalable intimacy, branding, online and social presentation [link to post]

    – Posted using Chat Catcher

  • http://www.facebook.com/profile.php?id=673811408 Michael Troiano

    Thanks, Robin!

  • http://renaissancechambara.jp/2009/03/03/links-of-the-day-188/ renaissance chambara | Ged Carroll – Links of the day

    [...] Scalable intimacy / we are social [...]

  • http://www.lozfisher.com Lauren Fisher

    Great post and presentation. That one quote sums up the benefits of social media and meaningful dialogue perfectly.

    It's no longer just about the numbers that you reach or engage with directly, but the numbers that they reach and engage with etc..

  • http://twitter.com/RMK73/statuses/1283248676 RMK73 (RMK73)

    Twitter Comment


    Scalable intimacy [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/cflinnds/statuses/1283319762 cflinnds (Cheryl)

    Twitter Comment


    watching….. RT @usegraymatter: Scalable intimacy [link to post]

    – Posted using Chat Catcher

  • http://farisyakob.com faris

    indeed mate!

    The fact that you can microbroadcast phatic affection enables the formation of larger number of weak social ties. Or something.

    http://farisyakob.typepad.com/blog/2008/10/regr…

  • http://farisyakob.com faris

    indeed mate!

    The fact that you can microbroadcast phatic affection enables the formation of larger number of weak social ties. Or something.

    http://farisyakob.typepad.com/blog/2008/10/regr…

  • http://twitter.com/Daan83/statuses/1338263397 Daan83 (Daan83)

    Twitter Comment


    Interesting presentation by @miketrap Scalable Intimacy: [link to post] Via @wearesocial

    – Posted using Chat Catcher

  • http://twitter.com/jdojc/statuses/1355620109 jdojc (Jason Dojc)

    Twitter Comment


    JD-digs: RT @wearesocial “Scalable Intimacy” [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/social_vidar/statuses/1366391263 social_vidar (social_vidar)

    Twitter Comment


    Social media Wisdom of the day: “Brand is not the stimulus, but the response” [link to post]

    – Posted using Chat Catcher

  • http://wearesocial.net/blog/2009/05/engagement-spectrum/ The Engagement Spectrum / we are social

    [...] The Engagement Spectrum, a useful new diagram from our friend David Armano. A nice complement to Mike Troiano’s concept of concept of ‘scalable intimacy’. [...]