European social network usage

by Robin Grant in News on 22 February 2009 at 20:42 Google+

Earlier in the week, comScore released their latest figures on European social network usage, which Neville then kindly graphed in Excel for us all:

Graph showing percentage of each country’s internet population using social networks

Graph showing percentage of each country’s internet population using social networks

A pretty astounding chart that shows social media’s impact isn’t limited just to the US and the UK. comScore also released data for the Asia Pacific region on the same day – anyone fancy combining the 2 sets of data into one chart?

Update: Matt Wardman has created a single chart…

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  • http://feedingthepuppy.typepad.com john v willshire

    Wowsers, that's great, very useful… though can anyone explain what's happening in Austria? Or rather, what isn't?

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  • http://www.mattwardman.com/blog/2009/02/23/social-media-penetration-in-european-and-asian-countries/ Matt Wardman

    Aha. Found you again.

    I combined the two sets here:

    http://www.mattwardman.com/blog/2009/02/23/soci…

    Rgds

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  • http://www.clara.is Kari Thor Runarsson

    Impressive numbers.
    Some more interesting information is that in Iceland 96% of all people in the age group 20-29 in Iceland have accounts on Facebook.

  • Adda

    with a population of only 300,000 (and shrinking) that's not terribly difficult to believe.

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  • http://www.socialtrending.com Online Reputation

    Given the UK is ahead, I wonder why their is much Less VC in the UK?

  • Kari

    Seems you don't get what percentage is about. It has nothing to do with the size of the population. I doubt you will find a city of similar size in your country with 95% of the people on Facebook. If you can, that's still impressive.
    Second, the population of Iceland is not decreasing.

  • http://twitter.com/johnweet John Weet

    Am I misreading this maybe? If I look at the UK results it says 79.8% of the population using the internet use Social Media. If I go to the Forester Groundswell consumer profile tool http://www.forrester.com/Groundswell/profile_to… this tells me that 42% of the UK population are inactive. I understand this to mean that they may be on the internet but they are not participating in social media in any way. This means that only 58% are active. This is a big discrpeancy. Am I comparing like with like?

  • http://wearesocial.net Robin Grant

    Hey John – obviously Forrester's data is from last year so that would account for some of the discrepancy, but the two different data sources do seem to disagree with each other by a wide margin. Unfortuantely, this is not unusual!

    However, the overall trends are clear – social media usage is extremly high, and growing on a daily basis…

  • williamsacott

    Have no fear, if history tells us anything about the British Government and IT projects it tells us that it will take 5 years longer than expected, cost 20X more than budgetted and when it is de-scopped and jemmied into place it will be discovered that it doesn't actually work very well if at all.

    Congrats to the Big Consultancy firms. Still it does spread vast amount of cash into the economy!

    Oh and another thing, now that we all know about this monitoring including the wrong doers of the world dont you think that they will use other mechanisms and high encryption method to protect there electronic communication. Imagine the processor power needed to de-crypt every email if we all got an encryption key and actually used it for all our emails even the silly ones. There is no way they would be able to make any actual use of any information they might get in a timely enough fashion to stop a terrorist attack from happening unless they targetted specific sources and destination, which brings us back to where we are now. credit card processing