European social network usage / we are social

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European social network usage

by Robin Grant in News on 22 February 2009 at 20:42

Earlier in the week, comScore released their latest figures on European social network usage, which Neville then kindly graphed in Excel for us all:

Graph showing percentage of each country’s internet population using social networks

A pretty astounding chart that shows social media’s impact isn’t limited just to the US and the UK. comScore also released data for the Asia Pacific region on the same day – anyone fancy combining the 2 sets of data into one chart?

Update: Matt Wardman has created a single chart…

tagged: Asia-Pacific, comScore, Europe, social networks, stats

Robin Grant

Hey John - obviously Forrester's data is from last year so that would account for some of the discrepancy, but the two different data sources do seem to disagree with each other by a wide margin. Unfortuantely, this is not unusual!

However, the overall trends are clear - social media usage is extremly high, and growing on a daily basis...

John Weet

Am I misreading this maybe? If I look at the UK results it says 79.8% of the population using the internet use Social Media. If I go to the Forester Groundswell consumer profile tool http://www.forrester.com/Groundswell/profile_to... this tells me that 42% of the UK population are inactive. I understand this to mean that they may be on the internet but they are not participating in social media in any way. This means that only 58% are active. This is a big discrpeancy. Am I comparing like with like?

Kari Thor Runarsson

Impressive numbers.
Some more interesting information is that in Iceland 96% of all people in the age group 20-29 in Iceland have accounts on Facebook.

Adda

with a population of only 300,000 (and shrinking) that's not terribly difficult to believe.

Kari

Seems you don't get what percentage is about. It has nothing to do with the size of the population. I doubt you will find a city of similar size in your country with 95% of the people on Facebook. If you can, that's still impressive.
Second, the population of Iceland is not decreasing.