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European social network usage

by Robin Grant in News on 22 February 2009 at 20:42

Earlier in the week, comScore released their latest figures on European social network usage, which Neville then kindly graphed in Excel for us all:

Graph showing percentage of each country’s internet population using social networks

Graph showing percentage of each country’s internet population using social networks

A pretty astounding chart that shows social media’s impact isn’t limited just to the US and the UK. comScore also released data for the Asia Pacific region on the same day – anyone fancy combining the 2 sets of data into one chart?

Update: Matt Wardman has created a single chart…

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  • Wowsers, that's great, very useful... though can anyone explain what's happening in Austria? Or rather, what isn't?
  • Aha. Found you again.

    I combined the two sets here:

    http://www.mattwardman.com/blog/2009/02/23/soci...

    Rgds
  • Impressive numbers.
    Some more interesting information is that in Iceland 96% of all people in the age group 20-29 in Iceland have accounts on Facebook.
  • Adda
    with a population of only 300,000 (and shrinking) that's not terribly difficult to believe.
  • Kari
    Seems you don't get what percentage is about. It has nothing to do with the size of the population. I doubt you will find a city of similar size in your country with 95% of the people on Facebook. If you can, that's still impressive.
    Second, the population of Iceland is not decreasing.
  • Am I misreading this maybe? If I look at the UK results it says 79.8% of the population using the internet use Social Media. If I go to the Forester Groundswell consumer profile tool http://www.forrester.com/Groundswell/profile_to... this tells me that 42% of the UK population are inactive. I understand this to mean that they may be on the internet but they are not participating in social media in any way. This means that only 58% are active. This is a big discrpeancy. Am I comparing like with like?
  • Hey John - obviously Forrester's data is from last year so that would account for some of the discrepancy, but the two different data sources do seem to disagree with each other by a wide margin. Unfortuantely, this is not unusual!

    However, the overall trends are clear - social media usage is extremly high, and growing on a daily basis...
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