Comments on: Maybe it’s not about telling stories at all http://wearesocial.net/blog/2009/01/telling-stories/ Fri, 10 Feb 2012 10:30:00 +0000 hourly 1 By: Counsel http://wearesocial.net/blog/2009/01/telling-stories/comment-page-1/#comment-2163 Counsel Fri, 06 Mar 2009 02:46:49 +0000 http://wearesocial.net/?p=789#comment-2163 I think you missed it altogether...<br><br>Perhaps it is due to you being in the media marketing business...<br><br>T-Mobile, and those other involved, were showing a number of things with their commercial:<br><br>1. Mobile phones are used to capture media;<br>2. Mobile phones are used to communicate;<br>3. Mobile phones are ubiquitous;<br>4. People use phones in their social life;<br>5. People, not devices, make life worth while;<br>6. Life is about connecting with others;<br>...<br><br>I could go on, but I don't think you understand that the commercial makes me want to go out and get a T-Mobile account. <br><br>Companies that sell a service are very "institutional," and the "we are you" or "we are a family" or "we are friends" might be a better approach than "we can and we will..."<br><br> I can only hope that T-Mobile management is making sure their customer support is as friendly as the commercial. If not, those that are attracted to T-Mobile will not be customers (happy ones anyway) for long. I think you missed it altogether…

Perhaps it is due to you being in the media marketing business…

T-Mobile, and those other involved, were showing a number of things with their commercial:

1. Mobile phones are used to capture media;
2. Mobile phones are used to communicate;
3. Mobile phones are ubiquitous;
4. People use phones in their social life;
5. People, not devices, make life worth while;
6. Life is about connecting with others;
…

I could go on, but I don't think you understand that the commercial makes me want to go out and get a T-Mobile account.

Companies that sell a service are very “institutional,” and the “we are you” or “we are a family” or “we are friends” might be a better approach than “we can and we will…”

I can only hope that T-Mobile management is making sure their customer support is as friendly as the commercial. If not, those that are attracted to T-Mobile will not be customers (happy ones anyway) for long.

]]> By: Counsel http://wearesocial.net/blog/2009/01/telling-stories/comment-page-1/#comment-639 Counsel Thu, 05 Mar 2009 21:46:49 +0000 http://wearesocial.net/?p=789#comment-639 I think you missed it altogether...<br><br>Perhaps it is due to you being in the media marketing business...<br><br>T-Mobile, and those other involved, were showing a number of things with their commercial:<br><br>1. Mobile phones are used to capture media;<br>2. Mobile phones are used to communicate;<br>3. Mobile phones are ubiquitous;<br>4. People use phones in their social life;<br>5. People, not devices, make life worth while;<br>6. Life is about connecting with others;<br>...<br><br>I could go on, but I don't think you understand that the commercial makes me want to go out and get a T-Mobile account. <br><br>Companies that sell a service are very "institutional," and the "we are you" or "we are a family" or "we are friends" might be a better approach than "we can and we will..."<br><br> I can only hope that T-Mobile management is making sure their customer support is as friendly as the commercial. If not, those that are attracted to T-Mobile will not be customers (happy ones anyway) for long. I think you missed it altogether…

Perhaps it is due to you being in the media marketing business…

T-Mobile, and those other involved, were showing a number of things with their commercial:

1. Mobile phones are used to capture media;
2. Mobile phones are used to communicate;
3. Mobile phones are ubiquitous;
4. People use phones in their social life;
5. People, not devices, make life worth while;
6. Life is about connecting with others;
…

I could go on, but I don't think you understand that the commercial makes me want to go out and get a T-Mobile account.

Companies that sell a service are very “institutional,” and the “we are you” or “we are a family” or “we are friends” might be a better approach than “we can and we will…”

I can only hope that T-Mobile management is making sure their customer support is as friendly as the commercial. If not, those that are attracted to T-Mobile will not be customers (happy ones anyway) for long.

]]> By: richardstacy http://wearesocial.net/blog/2009/01/telling-stories/comment-page-1/#comment-328 richardstacy Tue, 03 Feb 2009 15:18:25 +0000 http://wearesocial.net/?p=789#comment-328 The T-mob thing wasn't about a story, it was about a proposition. You need a proposition if you are reliant on expensive mass media to get your message across - because you don't have the time to tell a story. <br><br>Propositions don't work for one-to-one, word-of-mouth conversations. The only vehicle that works here to carry a message is a story. Its why before the invention of the mass media, storytelling was essentially the only way to engage a large number of people (and why religions are essentially built entirely of stories). And now that the era of the mass media is coming to an end it is why storytelling is emerging as an important communications tool. The T-mob thing wasn't about a story, it was about a proposition. You need a proposition if you are reliant on expensive mass media to get your message across – because you don't have the time to tell a story.

Propositions don't work for one-to-one, word-of-mouth conversations. The only vehicle that works here to carry a message is a story. Its why before the invention of the mass media, storytelling was essentially the only way to engage a large number of people (and why religions are essentially built entirely of stories). And now that the era of the mass media is coming to an end it is why storytelling is emerging as an important communications tool.

]]> By: Craig McGill http://wearesocial.net/blog/2009/01/telling-stories/comment-page-1/#comment-324 Craig McGill Mon, 02 Feb 2009 23:57:54 +0000 http://wearesocial.net/?p=789#comment-324 I think it's a bit of a sweeping generalisation over people not collaborating onine, but I took the point of the T-mob advert to be 'use your phone to share the unique moments' which is a story of togetherness. After all, most stories begin with a person or an experience. I think it's a bit of a sweeping generalisation over people not collaborating onine, but I took the point of the T-mob advert to be 'use your phone to share the unique moments' which is a story of togetherness. After all, most stories begin with a person or an experience.

]]> By: akdizzle (Asad Khan) http://wearesocial.net/blog/2009/01/telling-stories/comment-page-1/#comment-303 akdizzle (Asad Khan) Thu, 29 Jan 2009 09:58:34 +0000 http://wearesocial.net/?p=789#comment-303 <strong>Twitter Comment</strong> <a href="http://www.twitter.com/akdizzle" title="Twitter Comment" rel="nofollow"> <div title="akdizzle (Asad Khan)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="akdizzle (Asad Khan)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/akdizzle) no-repeat top;cursor:hand;"> </div> </a> Maybe it’s not about telling stories at all [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


Maybe it’s not about telling stories at all [link to post]

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]]> By: Is it really about telling stories? « Not another Mindshare blog http://wearesocial.net/blog/2009/01/telling-stories/comment-page-1/#comment-300 Is it really about telling stories? « Not another Mindshare blog Wed, 28 Jan 2009 16:49:13 +0000 http://wearesocial.net/?p=789#comment-300 [...] 28, 2009 · No Comments Really interesting little insight from the guys at We are Social “My suspicion is that we’re seeing adverts made by people who haven’t been collaborating [...] [...] 28, 2009 · No Comments Really interesting little insight from the guys at We are Social “My suspicion is that we’re seeing adverts made by people who haven’t been collaborating [...]

]]> By: cineandreea (cineandreea) http://wearesocial.net/blog/2009/01/telling-stories/comment-page-1/#comment-299 cineandreea (cineandreea) Wed, 28 Jan 2009 16:22:09 +0000 http://wearesocial.net/?p=789#comment-299 <strong>Twitter Comment</strong> <a href="http://www.twitter.com/cineandreea" title="Twitter Comment" rel="nofollow"> <div title="cineandreea (cineandreea)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="cineandreea (cineandreea)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/twitter_production/profile_images/71073304/l_2b8b70e2298a5925babb89632b4906c8_normal.jpg) no-repeat top;cursor:hand;"> </div> </a> Follow @wearesocial. Please :) Excelent. [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


Follow @wearesocial. Please :) Excelent. [link to post]

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